Associate, Content Strategy & Monetization

About the Role

As Content Strategy & Monetization Associate, you will own the full content monetization journey, from researching content ideas and preparing them with AI tools to planning ad placements and running profitable paid traffic to those content pieces.

The content monetization process:

• Find a topic: Evaluate audience engagement signals to identify content opportunities with strong traffic and revenue potential.
• Write the article: Utilize AI to draft the content, then refine it for accuracy and relevance.
• Set up the ad units: Strategically place display ad units on the content page through Google Ad Manager, balancing revenue potential with user experience.
• Buy traffic: Run paid media (Google, Meta Ads) that bring readers to the content, aiming to keep the cost-per-visitor below the ad-revenue-per visitor.
• Measure and scale: Analyze ad revenue against its traffic costs daily. Scale profitable campaigns, pause underperformers, and use what you learn to improve future topic selection, content, and ad placement.

Every piece of content is a micro P&L. Your job is to run that loop faster and more profitably than the competition.

Key Responsibilities

• Content Research & Ideation: Research trending topics, audience interests, and emerging opportunities to identify content ideas with strong traffic and revenue potential.
• Content Strategy: Develop article concepts, formats, and structures designed to engage audiences and maximize profitability.
• Ad Monetization Strategy: Plan and optimize Google Ad Manager (GAM) ad unit placements and formats, including in-content ads, interstitials, anchor ads, and other suitable placements.
• Performance Marketing: Build, launch, and optimize paid acquisition campaigns across Google, Meta, and other relevant advertising platforms to drive traffic to content.
• Performance Analysis: Monitor campaign spend, traffic quality, engagement, ad revenue, and profitability to understand what's working and identify optimization opportunities.
• Testing & Optimization: Experiment with content topics, article formats, headlines, ad placements, and campaign strategies to improve overall performance.
• End-to-End Ownership: Manage the workflow from initial content idea to performance optimization, with the singular goal of scaling profitable campaign flows. You will develop a strong understanding of how content strategy, paid advertising, and ad monetization combine to create profitable digital businesses.

Requirements & Tech Stack

• 0–1 year of experience in digital marketing, content creation, social media management or a related field. Internships, freelance work, and personal projects will be considered.
• Strong analytical thinking and comfort working with large data sets and performance metrics.
• Excellent research skills and an ability to identify interesting topics, trends, and audience opportunities.
• Strong written communication skills and an eye for compelling content, headlines, and formats.
• A curious, experiment-driven mindset with a willingness to learn new platforms, tools, and workflows.
• Familiarity with Google Ads, Meta Ads, or other paid advertising platforms.
• Experience with content creation, digital publishing, blogs, or online media.
• Exposure to Google Ad Manager (GAM) or related digital monetization platforms.
• Experience using AI tools for research, content ideation, writing, or workflow automation.