Creative content writer for Marketing

About the Role

Yral Foods is a young and growing food brand committed to delivering premium-quality products that combine traditional taste profiles with modern packaging and global standards. The company values creativity, consistency, and customer satisfaction, offering a dynamic environment for individuals interested in food, culture, and brand storytelling. This is a contract, hybrid role based in Mumbai, with a mix of in-office collaboration and work-from-home flexibility.

Key Responsibilities

• Develop compelling copy and brand stories for digital and offline campaigns, including social media posts, website content, product descriptions, emailers, and marketing collateral.
• Brainstorm with the marketing team.
• Translate brand and campaign ideas into clear, engaging content.
• Adapt tone and messaging for different audiences and platforms.
• Research food and consumer trends.
• Align content with marketing objectives.
• Optimize copy for reach and engagement.
• Maintain a consistent brand voice.
• Support campaign planning.
• Participate in content calendar discussions.
• Collaborate with designers and other stakeholders to deliver cohesive marketing assets.

Requirements & Tech Stack

• Strong creative writing and copywriting skills.
• Experience in marketing content creation for social media, websites, email campaigns, and promotional materials.
• Ability to conduct focused research on food, consumer behavior, and market trends.
• Familiarity with basic digital marketing concepts such as audience targeting, engagement metrics, and content optimization.
• Proficient in written English with excellent grammar, clarity, and attention to detail.
• Comfort working in a hybrid setup, managing deadlines independently while collaborating effectively with cross-functional teams.

Qualifications

• Prior experience in FMCG, food and beverage, or consumer brands is an advantage.
• Bachelor’s degree in Communications, Marketing, Journalism, Literature, or a related field is preferred, or equivalent practical experience.