Content Writer

About the Role

We are looking for a Content Writer to join our Social Media and Digital Content team. This role is at the heart of B2B storytelling, developing high-quality, research-driven content across platforms such as websites, social media, and annual reports.

Key Responsibilities

• Write impactful articles, blogs, case studies, whitepapers, websites, and marketing collaterals tailored for B2B audiences.
• Create compelling content for social platforms (primarily LinkedIn for B2B audiences), build campaigns, and drive community engagement.
• Research and track industry trends to ensure content is relevant, timely, and differentiated.
• Work closely with clients to understand requirements and align content with brand goals.
• Partner with design and digital teams for execution.
• Define content frameworks for websites and apps.
• Collaborate with UX/UI teams to integrate content seamlessly.
• Apply SEO best practices to enhance content visibility and engagement.

Requirements & Tech Stack

• Content Marketing
• Social Media Strategy
• B2B Content
• SEO
• UX/UI Collaboration

Qualifications

• Education: Degree in English, Literature, Communications, Business Journalism, Journalism, or related fields. Journalists and business journalists are welcome.
• Experience: 0-4 years in business writing, content marketing, or corporate communications. Exceptional fresh talent may also be considered.
• Expertise: Strong command of written English and ability to create professional, polished business content.
• Knowledge: Understanding of B2B content, content marketing practices, and social media strategy.
• Attitude: Analytical mindset, attention to detail, creativity, and ability to manage multiple projects under pressure with a team spirit and ability to incorporate client feedback.
• A background in digital agencies and B2B content marketing is preferred.