Sales Officer LAP
AU SMALL FINANCE BANK
About the Role
AU Small Finance Bank is seeking a Sales Officer LAP to generate fresh business and service existing clients. This role involves significant field work.
Key Responsibilities
- Achieve assigned targets for sales and regular collection.
- Conduct marketing activities (leafleting, canopy, etc.) to identify new business sources.
- Handle customer queries, build customer relationships, and develop brand value.
- Provide resolution for customer queries.
- Coordinate with Operations & Collection departments for customer onboarding and servicing.
- Conduct physical verification of customer's residence, business, and assets, including taking photographs.
- Follow instructions from seniors and coordinate with internal teams for visit reports.
- Visit customers for initial field investigation (FI) and meetings, and accompany seniors on visits and verifications.
- Conduct physical verification of credit-related documents (ITR, Bank statement, receipts, ledger, property documents) with Original Seen and Verified (OSV).
- Prepare basic Credit Appraisal Memos (CAM).
- Conduct customer reference checks from the local market and existing customers.
- Adhere to bank policies and procedures.
- Manage the portfolio, visit delinquent cases, and collect EMIs in collaboration with the collections team.
- Maintain and prevent early delinquency and non-starter cases in the portfolio, deciding on appropriate treatment.
- Minimize Original Takeover (OTC) / Pending Document (PDD) pendency and ensure timely clearance.
- Maintain a non-Return Premium Dishonor Cheque (RPDC) portfolio, ensuring all cases are ACH (Automated Clearing House).
- Collect fresh EMIs for bouncing cases with charges as per policy.
- Correct operational errors and ensure 100% repayment in Non-PDC mode.
- Collect fresh data from open marketing activities for tele-calling and self-sourcing.
- Follow up on leads generated from telemarketing team data.
- Complete documentation, file agreements, formats, and other formalities for disbursement.
- Clear queries from credit, operations, legal, and valuation teams.
- Submit daily MIS and sourcing data to the reporting authority.
Additional Responsibilities
- Provide true and fair opinions based on customer interactions.
- Clarify final ROI, fees, charges, and all other case terms for customers.
- Do not engage in any financial/non-financial transactions with customers.
- Maintain decency and good behavior when dealing with customers and visiting properties, especially while taking photos with customer permission.
- Conduct customer reference checks with sincerity and maturity, without compromising client goodwill or disclosing financial/personal information.
Requirements & Tech Stack
- Digital business apps and software
- Smartphone
- Personal 2-wheeler
- Valid Two-Wheeler Driving License
Qualifications
Educational Qualifications Preferred: Degree
Required Work Experience
- Industry: BFSI
- Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
- Years of experience: 0 to 3 years
Key Performance Indicators
- Business Volume
- Average Ticket size
- Boarding rate
Required Competencies
- Ownership and accountability for results
- Customer-centric mindset and actions
- Hard work and detail-orientation
- Eagerness to learn and grow as a banking professional
- Positive mindset, ethical and high integrity
- Bias for Action and Urgency
Required Knowledge
- Aptitude for lead generation
- Target Market Knowledge - Local Area geography familiarity
- Familiarity with Digital applications
- Detailed data collection/recording
Required Skills
- Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
- Relationship Management - Client-Centric Approach, respectful
- Sales Forecasting & Reporting
Required Abilities
- Physical fitness
- Mental agility
- Ability to do extensive field travel/work
- Ability to handle work pressure and demanding clients
Work Environment Details
- 90% - Field, 10% - Office
Specific Requirements
- Travel: High
- Vehicle: 2-wheeler
Other Details
- Contract Types: Permanent
- Time Constraints: Flexible work hours as per business requirement
- Compliance Related:
- Adherence to Code of Conduct policy of the bank
- Non-disclosure of confidential information about the bank and clients
- Responsible handling of bank assets (ID Card, SIM, Marketing material, digital devices, Receipt book, etc.)


