Sales Executive

About the Role

We are seeking an enthusiastic and target-oriented Sales Executive to generate leads, engage with potential customers, understand their requirements, present suitable products or services, and convert leads into customers. This role involves both B2B and B2C sales, with activities that can be field or office-based.

Key Responsibilities

• Generate new leads through calls, online platforms, references, networking, and field visits.
• Identify and approach potential B2B and B2C customers.
• Understand customer requirements and recommend suitable products or services.
• Make outbound calls and conduct follow-ups with prospective customers.
• Schedule and attend client meetings and presentations.
• Handle field visits and direct customer interactions for on-field sales.
• Maintain regular communication with existing and potential customers.
• Prepare quotations, proposals, and basic sales documentation.
• Negotiate with customers and assist in closing sales.
• Achieve assigned monthly and quarterly sales targets.
• Maintain lead and customer information in CRM or sales trackers.
• Follow up with customers regarding payments, orders, and service requirements.
• Build and maintain long-term customer relationships.
• Monitor market trends and competitor activities.
• Coordinate with internal teams to ensure smooth order processing and customer service.
• Prepare daily, weekly, and monthly sales reports.

B2B Sales Responsibilities

• Identify and approach businesses, companies, dealers, distributors, and corporate clients.
• Generate business leads through cold calling, networking, email, LinkedIn, references, and market research.
• Understand business requirements and provide appropriate solutions.
• Conduct meetings and presentations with decision-makers.
• Develop and maintain long-term business relationships.
• Follow up on quotations, proposals, negotiations, and closures.

B2C Sales Responsibilities

• Interact directly with individual customers.
• Understand customer needs and recommend suitable products or services.
• Explain product/service features, benefits, pricing, and offers.
• Handle customer queries and objections professionally.
• Follow up with leads and convert them into customers.
• Maintain customer relationships after the sale.

On-Field Sales Responsibilities

• Visit prospective and existing customers.
• Generate leads through direct market visits and networking.
• Conduct face-to-face meetings and product/service demonstrations.
• Develop relationships with local businesses and customers.
• Collect market feedback and identify new sales opportunities.
• Achieve assigned field sales targets.

Off-Field Sales Responsibilities

• Handle customer and prospect calls.
• Generate leads through online platforms, social media, email, and databases.
• Conduct telephonic sales and follow-ups.
• Schedule meetings for the sales team.
• Maintain CRM records and sales trackers.
• Prepare quotations and proposals.
• Follow up with leads until closure.

Requirements & Tech Stack

• Good communication and interpersonal skills.
• Basic knowledge of B2B and B2C sales.
• Strong convincing and negotiation skills.
• Good customer-handling skills.
• Lead generation and follow-up skills.
• Ability to handle sales targets and deadlines.
• Basic knowledge of MS Excel and MS Office.
• Basic CRM knowledge is an advantage.
• Good presentation skills.
• Problem-solving ability.
• Positive attitude and willingness to learn.
• Ability to work independently as well as in a team.
• Willingness to travel for field sales when required.

Qualifications

• Graduation or equivalent qualification preferred.
• Minimum 6 months of experience in sales, business development, telecalling, customer acquisition, or a related field.
• Freshers with strong communication and sales skills may also be considered depending on the company's requirements.

Key Performance Indicators (KPIs)

• Number of leads generated.
• Lead-to-customer conversion rate.
• Monthly sales/revenue achieved.
• Number of customer meetings.
• Follow-up and closure rate.
• New customers acquired.
• Customer retention and relationship management.