Prformance Marketing specialist

About the Role

The Performance Marketing Specialist is a full-time, on-site role based in Bengaluru. The specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive qualified leads and brand awareness for DMC Immigration.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage paid advertising budgets.
• Monitor campaign performance.
• Analyze data and generate reports to improve conversion rates and return on ad spend.
• Collaborate with internal teams to align campaign messaging with immigration services.
• Conduct A/B tests.
• Identify new growth opportunities.
• Track market trends and competitor activities to refine performance marketing strategies.

Qualifications

• Strong performance marketing skills, including campaign planning, PPC management, and optimization for lead generation.
• Digital analytics skills, such as working with Google Analytics or similar platforms, data interpretation, and KPI tracking.
• Skills in social media advertising and search engine marketing, focusing on targeting, audience segmentation, and continuous campaign refinement.
• Skills in marketing copywriting and basic content coordination.
• Strong communication, collaboration, and stakeholder management skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Experience in the immigration, education, or professional services sectors is beneficial.
• Familiarity with CRM or marketing automation tools is beneficial.