Parent Relationship Manager

About the Role

Orchids The International School is seeking energetic and customer-focused graduates for Parent Relationship Manager (PRM) positions. This role provides an opportunity to develop expertise in customer engagement, business development, stakeholder management, and relationship management within a leading K-12 education organization. PRMs will guide prospective parents through the admission process, cultivate strong relationships with families, and ensure an exceptional customer experience from inquiry to enrollment.

Key Responsibilities

• Parent Engagement & Relationship Management
• Build strong relationships with prospective/existing parents.
• Understand parent requirements and deliver an exceptional customer experience.
• Serve as the primary contact for admission queries.
• Lead Management & Conversion
• Handle leads from digital campaigns, events, referrals, and walk-ins.
• Conduct inbound/outbound calls.
• Schedule campus visits/counselling.
• Follow up regularly to improve conversions.
• Admissions & Business Development
• Guide parents through the admission and documentation process.
• Support branch targets.
• Participate in marketing events.
• Identify growth opportunities.
• Customer Service Excellence
• Resolve parent concerns promptly.
• Maintain high customer satisfaction.
• Coordinate with academic and administrative teams.
• Data Management & Reporting
• Maintain records in CRM.
• Track lead status and conversion metrics.
• Prepare activity reports.
• Cross-Functional Coordination
• Collaborate with Marketing, Operations, Academics, and Leadership teams on customer experience and admissions initiatives.

Leadership Development Program (30 Days)

• School Operations & Administration
• Admissions & Business Development
• Parent Relationship Management
• Financial Management & Collections
• HR Operations & Team Management
• Transport & Facility Management
• Leadership & Stakeholder Management
• Business Analytics & Performance Management

Requirements & Tech Stack

• Strong verbal and written communication, interpersonal, problem-solving, and negotiation skills.
• A customer-centric mindset and confidence in interacting with parents and stakeholders.
• Basic proficiency in MS Excel, MS Office, and CRM tools.
• Experience working in a target-driven environment.

Qualifications

• Graduates.
• Structured training, fast-paced career growth, attractive incentives, and exposure to K-12 business operations are provided.