Social Media Management Intern

About the Role

Samantha Siu New York is a jewelry brand creating intricately crafted, reversible necklaces inspired by "A Love Affair." Each piece tells a story tied to a specific time and place, emphasizing meaning, narrative, and emotional connection. The brand donates 10% of net profit from each necklace to nonprofits focused on education enhancement, medical outreach, and animal conservation.

The Social Media Management Intern is a part-time, hybrid internship role based in the New York City Metropolitan Area. This is an unpaid role requiring 1 office day a week (Fridays) and virtual meetings as needed. The internship duration is 9 months, requiring 10-15 hours per week. Hands-on training will be provided.

Key Responsibilities

• Support day-to-day media and communication activities.
• Assist with public relations outreach.
• Coordinate with media outlets and influencers.
• Plan and schedule social media content.
• Monitor social media engagement.
• Help develop campaigns that align with the brand's story and mission.
• Assist in basic video production tasks, including brainstorming concepts, helping with shoots, and supporting post-production needs for digital channels.
• Organize media assets.
• Track coverage.
• Prepare reports to help guide brand communication strategies.

Requirements & Tech Stack

• Instagram, TikTok, Pinterest, and other social media platforms.
• Understanding of evolving social media algorithms, trends, and best practices.
• Proficiency in CapCut for video editing (or an equivalent application).
• Proficiency in Meta Ads Manager, Google Ads, Shopify, Meta Business Suite, and Google Analytics.
• Proficiency with standard office and collaboration tools (e.g., Google Workspace or Microsoft Office).
• Familiarity with website design is a plus (e.g., Figma, Canva).
• Social media management tools are a plus.

Qualifications

• Strong foundation in media communications and public relations, with the ability to support brand messaging across multiple channels.
• Ability to develop strategic monthly social media content and campaign plans.
• Familiarity with social media marketing, including content creation, video editing, scheduling, and performance tracking on major platforms.
• Experience supporting audience growth, campaign optimization, performance tracking, and online sales initiatives.
• Currently pursuing or recently completed a degree in Communications, Media Studies, Marketing, Public Relations, or a related field.
• Skilled communicator with strong written and verbal abilities.
• Exceptional organizational skills.
• Demonstrated capacity to manage multiple projects while meeting deadlines.
• Interest in fashion, jewelry, and purpose-driven brands.
• Willingness to learn and collaborate in a small, creative team.