Marketing Assistant

About the Role

• Entry-level position focused on marketing and promotions.
• Objective: Raise brand awareness with target audiences.
• Paid training will be provided.
• Ideal candidate is excited about working with nonprofit causes and brings a fresh approach.
• Will collaborate across all levels and departments to identify and communicate charity client impact.
• Responsibilities include uncovering potential donor insights and delivering innovative marketing campaigns to drive fundraising.
• Role involves understanding donor attraction and improving the donor registration experience.

Key Responsibilities

• Increase donor funding through strategic brand positioning and territory management.
• Shape and communicate organizational vision and mission via public speaking and one-on-one presentations.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing personnel working on brand initiatives.
• Lead creative development to motivate the target audience to "take action".
• Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Measure and report performance of all marketing campaigns, assessing ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors' activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Align the company around the brand’s direction, choices, and tactics.

Requirements & Tech Stack

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns.
• Capacity to handle fieldwork and high volume of in-person interaction.
• Strong analytical skills.
• Creative mind.
• Data-driven thinking.
• Affinity for numbers.
• Outstanding communication skills.
• Up-to-date with latest trends and marketing best practices.

Qualifications

• Degree in marketing or a related field.