Public Relations Executive, PR Executive

About the Role

Planout Group is seeking a PR Executive to enhance the public image of Planout Group and Vokka Perfumes across various media channels. The role emphasizes media relations, outreach, storytelling, founder positioning, and brand communication.

Key Responsibilities

• Building and maintaining relationships with journalists, editors, reporters, and media publications.
• Identifying relevant media opportunities for Planout Group and Vokka Perfumes.
• Creating and maintaining a strong media database.
• Writing and distributing press releases, media pitches, and story ideas.
• Pitching journalists for company announcements, founder stories, business trends, and industry insights.
• Developing story angles that align with current media conversations.
• Coordinating interviews between founders, leadership, and journalists.
• Supporting founder profiling and thought leadership initiatives.
• Identifying opportunities for founders to contribute quotes, opinions, and expert commentary.
• Tracking industry trends and identifying opportunities for reactive PR.
• Creating media pitches around:
• Company growth and milestones
• Ecommerce industry trends
• D2C and consumer-brand trends
• Perfume and fragrance industry developments
• Quick commerce and marketplace growth
• Entrepreneurship and founder journeys
• Workplace and company culture
• New product launches and business expansion
• Building relationships with business, startup, ecommerce, marketing, lifestyle, and consumer media.
• Coordinating with publications for features, interviews, and brand stories.
• Managing journalist follow-ups professionally.
• Maintaining records of media coverage and PR outreach.
• Tracking media mentions, coverage, and share of voice.
• Supporting award nominations, industry recognitions, and speaking opportunities.
• Researching relevant podcasts, events, conferences, and industry platforms.
• Identifying opportunities for brand collaborations and strategic partnerships.
• Supporting reputation management and external communication as required.
• Coordinating with internal teams to collect accurate information for media communication.
• Ensuring all external communication is consistent with brand positioning and tone.
• Monitoring competitor PR activity and identifying participation opportunities.
• Using AI and research tools for media research, story ideation, and PR productivity.

What You Will Learn & Build

• Creating PR strategies for corporate businesses and consumer brands.
• How journalists evaluate pitches and select stories.
• Building genuine media relationships.
• Positioning founders as industry experts.
• Converting business achievements into media narratives.
• Understanding differences between corporate, product, and lifestyle PR.
• Working directly with founders and senior leadership.
• Measuring the effectiveness of PR campaigns.
• How PR contributes to brand credibility, reputation, visibility, and business growth.

Requirements & Tech Stack

• Strong written and verbal English communication skills.
• Ability to write media pitches, press releases, and professional communication.
• Good understanding of the Indian media landscape.
• Ability to research journalists and publications relevant to different stories.
• Comfortable reaching out to journalists through email, calls, LinkedIn, and other professional channels.
• Strong follow-up and relationship-building skills.
• Ability to identify what makes a story newsworthy.
• Strong research and storytelling ability.
• Strong attention to detail and accuracy.
• Ability to manage multiple PR opportunities and conversations simultaneously.
• Comfortable working in a fast-paced environment.
• Proactive, confident, and persistent without being overly aggressive.
• Familiarity with PR databases, media monitoring tools, or journalist discovery platforms is an advantage.
• Comfortable using Google Sheets, Google Docs, LinkedIn, and AI productivity tools.

Qualifications

• Graduate in Mass Communication, Journalism, Public Relations, Marketing, English, or a related field.
• Preferably 1–3 years of experience in PR, media relations, communications, or a similar role.
• Existing relationships with journalists or media professionals would be a strong advantage.
• Understanding of startup, business, ecommerce, D2C, lifestyle, or consumer media would be preferred.
• Ability to work directly with founders and senior management.