Junior Adobe Campaign & Audience Operations Specialist

About the Role

• This is an entry-level hybrid role requiring work in-office 2–3 days per week in Alpharetta, GA or Basking Ridge, NJ.

What You'll Do

• Build, update, and validate customer audiences and segmentation criteria based on marketing and business requirements.
• Support campaign setup, workflow management, quality assurance, and deployment activities within Adobe Campaign.
• Review audience selections, campaign configurations, and deployment materials to ensure accuracy prior to launch.
• Partner with marketing, analytics, technology, and cross-functional teams to clarify requirements and support campaign execution.
• Monitor project timelines, manage multiple priorities, and communicate progress, risks, and dependencies proactively.
• Perform data quality checks and troubleshoot audience or campaign-related issues.
• Document campaign processes, business rules, deployment procedures, and quality assurance activities.
• Follow established standards and best practices for marketing operations, customer data management, and campaign execution.
• Identify opportunities to improve operational efficiency and campaign execution processes.
• Develop expertise in Adobe Campaign and Adobe Experience Cloud technologies.
• Learn audience strategy, customer segmentation, and campaign lifecycle management.
• Gain experience working with customer data and marketing automation platforms.

Qualifications

• Bachelor's degree in Industrial Engineering, Systems Engineering, Data Analytics, or a closely related field.
• Experience with Adobe Experience Cloud products, including:
• Adobe Campaign (AC)
• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• Adobe Experience Manager (AEM)
• Exposure to customer data management, audience segmentation, campaign execution, or marketing operations.
• Working knowledge of SQL and relational databases.
• Experience with data visualization and reporting tools such as Tableau, Looker, or Power BI.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Ability to learn new technologies, workflows, and business processes quickly.
• Comfortable working independently while collaborating effectively with cross-functional teams.