PERFORMANCE MARKETING SPECIALIST (META ADS)
Revolo Infotech
Mumbai, Maharashtra, IndiaFresher1h agovia LinkedIn
About the Role
The Performance Marketing Specialist (Meta Ads) will manage and optimize paid campaigns across Meta platforms (Facebook, Instagram, and related properties) to drive measurable results for clients. This full-time, on-site role is based in Mumbai.
Key Responsibilities
- Planning performance marketing strategies.
- Setting up Meta Ads campaigns.
- Defining audience segments.
- Managing budgets and bids.
- Monitoring campaign performance.
- Analyzing data.
- Running A/B tests.
- Adjusting creatives, targeting, and placements to improve ROI and key performance metrics.
- Collaborating with digital marketing, design, and account management teams.
- Preparing performance reports.
- Sharing insights.
- Recommending improvements to enhance overall marketing effectiveness.
Requirements & Tech Stack
- Hands-on experience with Meta Ads Manager and related tools.
- Experience with campaign setup, tracking, and remarketing.
- Familiarity with digital marketing fundamentals, including conversion funnels, attribution, and basic SEO/SEM concepts.
- Ability to work on-site in Mumbai.
- Ability to manage multiple campaigns simultaneously.
- Ability to meet deadlines in a fast-paced environment.
Qualifications
- Strong Analytical Skills and Data Analysis capabilities.
- Effective Communication skills.
- Strong Performance Management skills.
- Strong Performance Testing skills (e.g., A/B testing creatives, audiences, bidding strategies).
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience in performance marketing.