Analyst/Senior Analyst, Ad Operations

About the Role

• Join our Performance Marketing team as an Analyst/Senior Analyst - Ad Operations.
• Gain hands-on exposure to setting up and managing campaigns across Meta, Google, Taboola, and TikTok.
• Monitor campaign performance, generate reports, and optimize towards revenue goals.
• Play a part in growing a global, multi-million dollar advertising business.
• Ideal for individuals starting in digital advertising, including fresh graduates or those with up to 2 years of experience.
• Emphasis on being detail-oriented, keen to learn fast, and excited about working with data.

Key Responsibilities

Campaign Execution

• Set up and launch campaigns across Meta, Google, Taboola, and TikTok following internal guidelines.
• Manage day-to-day campaign operations, including budgets, bids, and targeting adjustments.
• Ensure campaigns go live on time with correct tracking and compliant creative assets.

Performance & Optimization

• Monitor campaign performance daily and flag anomalies or opportunities.
• Run A/B tests on creatives, audiences, and bidding strategies.
• Optimize campaigns to hit KPI targets.

Reporting & Analysis

• Pull and compile weekly and monthly performance reports.
• Translate data into clear takeaways and present findings.

Process & Knowledge

• Ensure adherence to compliance and quality standards.
• Conduct market research to stay informed of trends & best practices in the global market.
• Stay current on platform updates, industry trends, and best practices in global digital advertising.

Requirements & Tech Stack

• Familiarity with Meta Ads, Google Ads, or TikTok Ads.

Qualifications

Experience

• 0-4 years of experience in Campaign Management, Ad Operations, or Performance Marketing.
• Freshers with strong internship experience are welcome.
• Experience with US or international market campaigns is a plus.

Work Style & Ownership

• Organized and self-driven, with the ability to manage workload independently.
• Curious mindset with a willingness to learn and adapt.

Paid Advertising & Analytics

• Comfortable analyzing campaign performance and identifying optimization opportunities.
• Strong attention to detail while managing multiple campaigns.

Communication & Collaboration

• Clear communicator who follows through on commitments.
• Works effectively within a team.