Sales Development Representative

About the Role

AVIAN is seeking a Sales Development Representative to join its founding sales team in the US, reporting to the SVP of Sales. This role is the first point of contact for prospects, responsible for booking meetings and building pipeline.

Key Responsibilities

• Outreach: Initiate conversations with plant managers, maintenance and reliability leaders, safety leaders, operations, and executive buyers via phone, email, and LinkedIn.
• Trade Shows: Work attendee lists to schedule meetings before shows and follow up with attendees afterward.
• Qualification & Handoff: Assess the seriousness of prospect pain, urgency, and decision-making power, then brief account executives.
• Account Expansion: Identify and engage contacts at sister sites of existing customers.
• Sales Stack Management: Utilize ZoomInfo for prospecting, HubSpot for outreach and pipeline management, and AI tools like Claude and Artisan for research and drafting outreach.
• Playbook Development: Document successful outreach strategies, objection handling, and target lists.
• Account Mapping: Identify key stakeholders and tailor outreach based on individual needs (e.g., fire risk vs. downtime).

Requirements & Tech Stack

• Phone Skills: Ability to engage busy prospects, think on your feet, and sound professional.
• Curiosity: Eagerness to understand industrial operations.
• Organization: Clean HubSpot CRM, disciplined follow-up.
• AI Proficiency: Leverage tools like Claude for efficiency and understand when to use them versus direct communication.
• Sales Tools: ZoomInfo, HubSpot, AI tools (e.g., Claude, Artisan).

Qualifications

• Proven ability to act as a "hunter," proactively seeking leads.
• Resilience to handle rejection and continue dialing.
• Competitive and coachable attitude.
• Experience in roles requiring persuasion and conversation (e.g., SDR/BDR, inside sales, call-heavy roles, recruiting, real estate, hospitality).

Bonus Points

• Prior prospecting experience in wood processing, recycling, or paper verticals.
• Existing relationships with plant operators, safety leaders, or facilities teams.

What Success Looks Like in Year One

• Booked meetings directly translate into pipeline.
• Account executives trust the qualification and handoff.
• Repeatable methods for engaging plant managers.
• Documented processes that accelerate ramp-up for future SDRs.

What We Offer

• Competitive base salary and uncapped variable compensation.
• Clear career path into closing roles.
• Direct access to leadership and founders.
• A product addressing critical industry needs.
• Flexible, high-trust working environment.