Sales Development Representative
Procol
Delhi, India1h agovia LinkedIn
Role: Sales Development Representative
About Procol
Procol is an AI-native procurement platform focused on digitizing over $1T in enterprise procurement spend. It is a Series A funded SaaS startup backed by leading investors including Peak XV Surge, Blume Ventures, and Beenext. Founded by experienced professionals from Google New York, Zomato, and OYO, Procol offers a fast-paced environment with opportunities to shape modern procurement solutions and drive impact.
About the Role
The Sales Development Representative (SDR) is a full-time, on-site role based in Gurgaon, India.
Key Responsibilities
- Identify and qualify prospective customers through research, outreach, and structured lead generation activities.
- Make outbound calls, send emails, and engage via social channels.
- Nurture leads to create a strong sales pipeline.
- Collaborate with sales and business development teams to schedule meetings.
- Conduct initial discovery conversations.
- Hand off qualified opportunities to the sales team.
- Maintain accurate records in CRM tools.
- Follow up on inbound inquiries.
- Contribute to continuous improvement of outreach strategies.
Requirements & Tech Stack
- Inside Sales skills, including outbound and inbound outreach and managing a structured sales pipeline.
- Lead Generation experience, including researching prospects, identifying decision-makers, and qualifying opportunities.
- Excellent Communication skills (written and verbal) to present value propositions clearly and professionally.
- Foundational Sales and Business Development skills, including understanding of sales cycles, opportunity qualification, and relationship building.
- Comfort working with CRM and sales engagement tools.
- Proficiency in basic productivity tools (e.g., spreadsheets, presentations) is beneficial.
- Ability to work in a fast-paced startup environment, prioritize tasks, and meet targets and deadlines.
Qualifications
- Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience.
- Interest in SaaS, AI-driven products, and enterprise procurement domains is a plus.