Social Media Associate

About the Role

The Social Media Associate is responsible for amplifying the organization's mission and brand through a comprehensive social media strategy. This role involves planning, creating, and scheduling content to engage diverse audiences across key digital channels, primarily Instagram and Facebook, with potential expansion to other platforms. By leveraging data insights and collaborating cross-functionally, the associate ensures consistent and impactful digital storytelling that supports organizational priorities and growth objectives.

Key Responsibilities

• Develop and implement social media strategies aligned with best practices.
• Manage day-to-day content planning, creation, and scheduling.
• Collaborate with the senior manager to maintain and grow influencer partnerships.
• Support paid social media goals through organic content.
• Coordinate content sourcing and scheduling with creative and communications teams.
• Participate in annual campaign planning and adapt content accordingly.
• Monitor platform algorithm changes and adjust strategies.
• Maintain social media profiles, ensuring clarity and updated information.
• Administer social media management tools for scheduling and reporting.
• Document content calendar and maintain publishing accuracy.
• Monitor and engage with community interactions in line with brand voice.
• Escalate communications as needed.
• Compile and share monthly performance reports and insights.

Requirements & Tech Stack

• Authorization to work permanently and full-time in the United States.
• Experience with social media management tools.
• Familiarity with Instagram and Facebook.

Qualifications

• Experience in developing and implementing social media strategies.
• Skills in content planning, creation, and scheduling.
• Ability to monitor and analyze social media performance.
• Experience in community engagement and maintaining brand voice.
• Experience in collaborating with creative and communications teams.