Outreach Intern

About Genni

Genni is a creative marketing agency focused on making people care, working at the intersection of music, creators, culture, and social media. They help artists and brands turn attention into fandom, with campaigns for major artists and brands across platforms like TikTok, Instagram, and YouTube.

What You'll Do

As an Outreach Intern, you will receive hands-on training and supervised experience in influencer marketing from the creator perspective. You will work closely with outreach and campaign teams to understand creator identification, evaluation, contact, and management for campaign execution.

• Learn creator discovery: Develop research and evaluation skills to identify creators and evaluate their fit for campaigns.
• Learn creator outreach: Gain supervised experience communicating with creators, sharing campaign information, and developing/maintaining creator relationships.
• Learn campaign organization: Gain experience using creator lists, trackers, and spreadsheets, and learn how outreach information is organized.
• Stay tapped in: Keep up with trending sounds, formats, memes, creators, and cultural moments.
• Bring ideas: Help brainstorm creative concepts for authentic brand/artist presence on social media.
• Know your platforms: Understand what works on TikTok, Instagram Reels, YouTube Shorts, and emerging social platforms.
• Learn by doing: Participate in real campaigns with instruction and feedback on creator discovery, outreach strategy, campaign coordination, and influencer marketing best practices.

Requirements

• Must be currently enrolled in an accredited college or university and eligible to receive academic credit for the internship.
• This is an unpaid internship.
• Offered for a defined academic term with specific start and end dates.
• Commitment of approximately 15 hours per week, scheduled Monday–Friday, 9 AM–5 PM CST, accommodating academic schedule.
• Must be based in Nashville, TN.
• Hybrid position (remote and in-person).
• Strong communication and organization skills.
• A genuine interest in creators, social media, music, and internet culture.
• This internship is structured as an educational learning experience.

Qualifications & Tech Stack

• You don't need to be an expert, but curiosity is key.
• Ability to differentiate between influential creators and those with many followers.
• Strong understanding of why content goes viral on social media.
• An eye for creators, trends, sounds, and authentic content.
• Comfortable communicating professionally over email and Slack.
• Proficient in keeping spreadsheets organized.
• Experience with Google Sheets or Excel.
• Comfortable navigating TikTok, Instagram, YouTube, and other short-form platforms.
• Interest in music, creators, pop culture, marketing, or social media.
• Ability to work independently and ask questions.
• Detail-oriented with the ability to track multiple moving pieces.
• Some familiarity with social media editing tools (captions, text overlays, in-app editing).
• Experience with video editing software like CapCut, Adobe Premiere, or similar tools is a plus, but not required.