Social Media Content Executive

Industry: Wellness and Fitness Services

Location: Chennai, Tamil Nadu, India

Job Type: full-time

Key Responsibilities

• Content Ideation and Planning

• Brainstorm creative social media content ideas in collaboration with the Social Media Manager.

• Research fitness trends, audience interests, relevant topics, and emerging content formats.

• Develop scripts, storyboards, and content concepts for short-form videos, Instagram Reels, carousels, static posts, and stories.

• Ensure content aligns with the brand's voice, objectives, and audience expectations.

• Bring fresh ideas and creative perspectives to the content planning process.

• Information Gathering and Coordination

• Gather insights, stories, and inputs from trainers, team members, and other relevant stakeholders.

• Identify real-life member experiences, fitness journeys, and success stories that can be translated into engaging content.

• Coordinate with internal teams to collect accurate information and relevant footage.

• Follow up with stakeholders to ensure content requirements are met within deadlines.

• Shoot Planning and Execution

• Coordinate shoot schedules, locations, participants, and logistics to ensure smooth execution.

• Assist the Social Media Manager with shoot preparation, setup, and filming.

• Capture video footage on a smartphone, ensuring appropriate framing, lighting, angles, and composition.

• Ensure all required footage is captured for the planned edit.

• Organize and review raw footage to streamline the editing process.

• Video Editing and Graphic Design

• Take ownership of editing and designing social media content from concept to final delivery.

• Select the most effective clips and structure videos to capture attention from the opening seconds.

• Edit short-form videos with a strong understanding of hooks, pacing, audience retention, and storytelling.

• Select suitable music, trending audio, transitions, captions, and on-screen text based on the content's purpose.

• Design engaging carousels, static posts, and Instagram Stories that encourage audiences to pause, read, share, and interact.

• Use Adobe Premiere Pro and Canva to produce high-quality content consistent with brand guidelines.

• Use faster editing tools when necessary to meet tight turnaround times without compromising quality.

• Incorporate feedback and refine content to improve its effectiveness and overall presentation.

• Content Quality and Delivery

• Ensure all content is accurate, visually appealing, engaging, and aligned with the brand's communication style.

• Manage multiple content deliverables while maintaining consistency and meeting deadlines.

• Stay updated on social media trends, editing techniques, and platform-specific best practices.

• Work collaboratively with the Social Media Manager to improve content quality and performance.

• Contribute to the evolution of the brand's social media strategy as responsibilities grow.

Requirements & Tech Stack

• Strong working knowledge of Adobe Premiere Pro and Canva.
• A portfolio showcasing short-form videos, social media edits, and graphic designs (academic projects, personal pages, freelance work, and client projects are acceptable).
• Strong writing skills, including the ability to develop engaging scripts, captions, and content concepts.
• Good verbal and written communication skills.
• Understanding of video hooks, pacing, storytelling, sound selection, and audience retention.
• Ability to create engaging Instagram Reels, carousels, static posts, and Stories.
• Comfort with smartphone photography and videography, including framing and capturing usable footage.
• Familiarity with quick-turnaround editing tools such as InShot or similar applications.
• Strong attention to detail, creativity, and visual judgment.
• Reliability in meeting deadlines, coordinating with others, and following through on commitments.
• Willingness to collaborate, learn, experiment, and incorporate constructive feedback.

Good-to-Have Skills

• Experience creating content for Instagram and other social media platforms.
• Familiarity with Instagram Reels trends, trending audio, and short-form video formats.
• Experience in fitness, wellness, lifestyle, or health-related content creation.
• Understanding of social media engagement metrics and content performance.
• Experience with additional video editing, animation, or graphic design tools.
• Ability to identify compelling human-interest stories and turn them into relatable content.