Summer Associate Internship

About the Role

The Social Media team, part of the Marketing and Communications department, manages Navy Federal’s enterprise-wide social media presence across various platforms and monitors emerging channels. The team collaborates with business units, marketing channel teams, Social Care, and agency partners to develop social media strategy solutions. They utilize strategy, creativity, and data to deliver engaging, social-first content. The Summer Associate will support the influencer marketing program, paid social campaign management, product marketing, and financial education on social media. This is a 12-week internship program from May 2027 to August 2027.

Potential Summer Associate Project

The Summer Associate may focus on a project related to the influencer marketing program, with potential topics including:

• How Financial Institutions Can Leverage Influencers to Activate on Trends
• Reaching Gen Z with Financial Education through Influencer Marketing
• How Regulated Organizations Can Entertain on Social Media
• Social Selling through Creator Partnerships

The role involves utilizing and developing technical and soft skills, business knowledge, and creative problem-solving abilities.

Key Responsibilities

• Support the implementation and maintenance of a strategic plan to maximize Navy Federal’s brand awareness on social media, with a focus on the influencer marketing program.
• Identify opportunities for influencer marketing support and ideate on relevant trends and content formats.
• Write campaign intakes for influencer agencies to convert into creator briefs and facilitate compliance approval.
• Assist in the vetting and selection of influencers for initiatives.
• Review influencer concepts, scripts, and video drafts for brand safety, authenticity, and platform relevance.
• Aid in the execution of paid social support for creator posts.
• Evaluate organic and paid performance to identify successful creators and tactics.
• Partner with Marketing & Communications stakeholders to ensure alignment with business unit objectives.
• Provide ad hoc support to the Social Media team, potentially owning small projects or assisting with larger ones.
• Monitor industry trends, market conditions, and competitor activities.
• Maintain professionalism and prioritize member service.
• Perform other duties as assigned.

Requirements & Tech Stack

• Social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Reddit
• Influencer marketing program
• Paid social campaign management
• Product marketing
• Financial education on social media
• Platform-native media: short-form video, animated graphics
• Microsoft Word processing software
• Spreadsheet software

Qualifications

• Currently pursuing a degree from an accredited college or university with an anticipated graduation date of December 2027 or later.
• Pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Public Relations, Business, or a related field.
• Working knowledge of social media platforms, review sites, and emerging media.
• Understanding of social media best practices and execution.
• Awareness of the influencer marketing landscape and current trends.
• Interest in social media, influencer marketing, and the financial services industry.
• Excellent organizational and project management abilities.
• Strong interpersonal, verbal, and written communication skills.
• Effective research, analytical, and problem-solving skills.
• Ability to exercise initiative and good judgment.
• Ability to adapt to new technologies.
• Ability to provide exceptional customer service.
• Effective prioritization and time management skills.
• Ability to work independently and in a team environment; a self-starter who contributes new ideas and takes direction from teammates.

Additional Information

• Hours: Monday – Friday, 8:00 AM - 4:30 PM
• Location: 820 Follin Lane SE, Vienna, VA 22180