Sales Associate LAP
AU SMALL FINANCE BANK
Position Description
Generate fresh business and service existing clients.
Key Responsibilities
- Achieve assigned targets for sales and regular collection.
- Conduct marketing activities, leafleting, canopy, etc., to identify new sources of business.
- Handle customer queries, build customer relationships, and develop brand value in the market.
- Attend customer queries and provide resolutions.
- Coordinate with Operations & Collection departments for customer onboarding and servicing.
- Conduct physical verification of customer's residence, business, and any other asset crucial from a credit point of view and take photographs.
- Follow instructions from seniors; coordinate with internal teams for getting visit reports done.
- Visit customers for first FI and meetings, and accompany seniors to customer's place for visits and verification.
- Conduct physical verification of credit-related documents (ITR, Bank statement, receipts, ledger, property documents) – performing OSV (Original Seen and Verified).
- Prepare basic CAM (Credit Appraisal Memo).
- Take reference checks of customers from the local market and existing customers.
- Follow policies and procedures as laid down by the bank.
- Portfolio Management: visit delinquent cases, collect EMIs of delinquent cases in collaboration with the collections team.
- Maintain and stop early delinquency and non-starter cases in the portfolio; decide the treatment of such cases wisely.
- Maintain least OTC / PDD pendency and ensure timely clearance.
- Maintain non-RPDC portfolio, ensuring all cases are ACH.
- Maintain and collect fresh bouncing cases EMI with charges as mentioned in policy.
- Correct operational errors and achieve 100% repayment in non-PDC mode.
- Collect fresh data from open marketing activities for telecalling and self-sourcing.
- Follow leads generated from data received from the telemarketing team.
- Complete documentation, file agreements, formats, and other formalities for disbursement of cases.
- Clear queries from credit, Ops, Legal, Valuation, etc.
- Submit daily MIS and sourcing data to the reporting authority.
Additional Responsibilities
- Provide a true and fair opinion based on customer interaction.
- Clarify final ROI, fees, charges, and all other terms of the case for customers.
- Do not get involved in any financial/non-financial transaction with the customer.
- Maintain decency and good behavior while dealing with customers, visiting properties, especially while taking photos of the house and surroundings with permission.
- Conduct customer reference checks with utmost sincerity and maturity, ensuring the client's goodwill is not hampered and not disclosing any financial or personal information of existing/new clients with any party.
Requirements & Tech Stack
- Digital business apps and software
- Aptitude for lead generation
- Local Area geography familiarity
- Familiarity with Digital applications
- Detailed data collection/recording
Qualifications
Industry: BFSI
Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
Required Knowledge:
- Target Market Knowledge
Required Skills:
- Professional Communication (Regional language proficiency, verbal and written fluency, soft-spoken)
- Relationship Management (Client-Centric Approach, respectful)
- Sales Forecasting & Reporting
Required Abilities:
- Physical fitness
- Mental agility
- Ability to do extensive field travel/work.
- Ability to handle work pressure and demanding clients.
Specific Requirements:
- Valid Two-Wheeler Driving License
- Personal 2-wheeler
- Own Smartphone
- Track record of past employment.
- Positive reference check and clear civil report.
Work Environment:
- 90% - Field, 10% - Office
- High travel
- 2-wheeler required
Compliance Related:
- Adherence to Code of Conduct policy of the bank.
- Non-disclosure of confidential information about the bank and clients.
- Responsible handling of bank assets (ID Card, SIM, Marketing material, digital devices, Receipt book, etc.).
Key Performance Indicators
- Business Volume
- Average Ticket Size
- Boarding Rate
Required Competencies
- Ownership and accountability for results
- Customer-centric mindset and actions
- Hard work and detail-orientation
- Eager to learn and grow as a banking professional
- Positive mindset, ethical, and high integrity
- Bias for Action and Urgency


