Marketing Analyst

About the Role

The Marketing Analyst I is a vital role designed for analytical thinkers who are passionate about leveraging data to influence business decisions and drive growth. This position offers an exciting opportunity to work at the intersection of marketing, sales, and data analytics within a fast-paced and collaborative environment. The successful candidate will analyze customer behavior, operational data, and market trends to uncover actionable insights that support strategic initiatives. This role involves transforming complex datasets into clear reports and visualizations, enabling leadership and teams to make informed decisions regarding customer acquisition, retention, and revenue optimization.

Key Responsibilities

• Analyze customer behavior, sales, marketing, and operational data to identify trends, risks, and opportunities that support business growth and strategic planning.
• Develop a comprehensive understanding of customer lifecycle performance, including acquisition, retention, and profitability metrics, to inform decision-making.
• Aggregate, clean, transform, and prepare large datasets from various sources such as databases, APIs, CRM systems, and internal applications for analysis and reporting.
• Extract, load, and integrate data from multiple platforms to support ongoing reporting, modeling, and analytical projects.
• Create and maintain dashboards, reports, and visualizations that effectively communicate complex insights to both technical and non-technical audiences.
• Conduct ad hoc analyses, customer segmentation, campaign assessments, and A/B testing to evaluate marketing effectiveness and support strategic initiatives.
• Apply statistical and analytical techniques to evaluate business performance, forecast trends, and provide actionable insights.
• Support forecasting and planning activities by identifying key trends and performance metrics.
• Validate data accuracy, assumptions, and calculations to ensure the integrity and reliability of analytical outputs.
• Document methodologies, data definitions, and business rules to ensure transparency and facilitate future analysis and reporting efforts.
• Communicate findings, insights, and recommendations clearly to stakeholders and team members through reports and presentations.
• Collaborate with cross-functional teams including Marketing, Sales, Finance, and Operations to understand business needs and develop data-driven solutions.
• Continuously seek opportunities to enhance analytical capabilities, streamline processes, and expand technical skills.

Requirements & Tech Stack

• Proficiency in Microsoft Excel.
• Familiarity with analytical tools such as SQL, Python, R, Power BI, Tableau, or similar platforms is preferred.
• Foundational understanding of data validation, data transformation, and structured problem-solving techniques.

Qualifications

• Bachelor’s degree in disciplines such as Data Science, Data Analytics, Engineering, Economics, Statistics, Marketing, Business Analytics, Finance, Mathematics, or related fields.
• Prior internship, academic projects, or professional experience involving data analysis, marketing analytics, or customer insights is highly desirable.
• Strong communication skills.
• Organizational abilities.
• Curiosity for learning new technical tools and business processes.