Marketing Coordinator

About the Role

The Marketing Coordinator provides support for marketing and communication activities to promote hospital services, maintain a positive reputation, and support community engagement. This role assists with day-to-day tasks such as content creation, digital media updates, event coordination, and internal communication support, ensuring tasks are completed accurately, on time, and in line with brand standards.

Key Responsibilities

• Assists in the execution of marketing plans and promotional activities as directed.
• Supports content creation, including basic copywriting, proofreading, and formatting for newsletters, flyers, digital displays, and social media.
• Monitors the hospital’s online presence and drafts responses to patient reviews and comments.
• Provides logistical support for hospital and community events, including scheduling, setup, and distribution of materials.
• Assists with video shoots and basic video editing.
• Collaborates with departments to gather information or distribute communication materials.
• May assist in collecting data and preparing simple reports on marketing activities or event outcomes.
• May occasionally act as a media contact or spokesperson, handling inquiries with professionalism and adherence to policies.
• Performs other duties as assigned.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Requirements & Tech Stack

• Marketing principles
• Digital marketing
• Public relations strategies
• Social media
• Web management
• Website content management systems (preferred)
• Social media platforms (preferred)
• Graphic design software (e.g., Adobe Creative Suite) (preferred)

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.
• Excellent verbal and written communication skills.
• Ability to analyze marketing metrics, including ROI and KPIs.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• High attention to detail.
• Strong collaborative skills.