Digital Marketing Coordinator

About the Role

The Digital Marketing Coordinator performs day-to-day tasks necessary to support Marketing and E-Commerce initiatives. This is a full-time, hybrid position.

Key Responsibilities

Marketing

• Assist in the creation and execution of email marketing campaigns for internal staff and customers.
• Create and distribute customer surveys.
• Prepare and distribute marketing materials for internal staff and external customers.
• Update website and Google listings, and monitor reviews.
• Prepare weekly and monthly social media, website, and email marketing data reports.
• Manage promotional materials inventory and print inventory.
• Print and ship approved marketing collateral.
• Assist in shipping event materials and maintaining a log for timely delivery and return of show items.
• Support employee engagement through emails, newsletter distribution, and corporate events.
• Route marketing requests to the Marketing Manager through the IT portal.

Electronic Commerce

• Order Fulfillment: Ensure customer orders are placed with various vendors and order status is updated.
• Catalog Management: Add, remove, and maintain products in the online catalog.
• Add, review, and modify product descriptions to ensure effective and unique content, including features and benefits.
• Ensure proper pictures are displayed and manufacturer hyperlinks are current.
• Support and distribute weekly e-commerce email marketing campaigns.

Social Media

• Create social media campaigns across various platforms.
• Engage with customers via social media platforms, responding to comments and answering questions.
• Analyze social media metrics and present findings.

Additional Duties

• Miscellaneous assignments/projects as needed.

Requirements & Tech Stack

• Microsoft Excel
• Strong writing skills
• Social Media knowledge (Facebook, Twitter, etc.)

Qualifications

• College degree from an accredited college or university preferred.
• 1-2 years’ experience a plus, but not necessary.
• E-Commerce experience a plus.

Personal Attributes

• Self-Starter
• Eager to learn
• Analytically Inclined
• Strong detail orientation
• Strong multi-tasking skills
• Creative