Digital Marketing Specialist

About the Role

MediaWorks is seeking an entry- to mid-level Digital Marketing Specialist to support its marketing team. This position is suited to candidates who want to develop their digital marketing skills while contributing to client campaigns across multiple channels. The role involves assisting with SEO, paid advertising, social media marketing, campaign reporting, keyword research, and website optimization. Additional responsibilities include scheduling, administrative support, and providing backup assistance to web development staff when needed. This is an on-site position that requires daily attendance at the office.

Key Responsibilities

• Assist with SEO strategies, including content planning, link building, and keyword development to improve search engine rankings.
• Support social media marketing campaigns across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
• Research and analyze opportunities to improve client website rankings on search engines such as Google.
• Build, optimize, and monitor paid advertising campaigns.
• Optimize website copy and landing pages to improve SEO performance and conversion metrics.
• Conduct ongoing keyword research to identify and expand SEO opportunities.
• Implement content recommendations to support organic search performance.
• Use digital marketing software to track and report SEO and SEM activity.
• Assist with monthly SEO and SEM reports, including campaign progress, issues, and recommendations for improvement.
• Collaborate with the internal technical team on technical SEO projects and related tasks.
• Assist with scheduling and other administrative duties.
• Provide backup support to web development staff as needed.

Requirements & Tech Stack

• Familiarity with productivity applications, including Microsoft Office and Google Workspace.
• Ability to commute to the Wheat Ridge office daily.
• Strong interest in digital marketing and a desire to help businesses grow.
• Basic knowledge of SEO and digital marketing principles is beneficial.

Qualifications

• Bachelor's degree or equivalent work experience.
• Some experience with search engine marketing tools such as SEMrush or Moz (preferred).
• Experience using WordPress (preferred).
• Familiarity with digital marketing reporting and campaign analysis (preferred).

Location and Work Arrangement

• Work Location: Wheat Ridge, Colorado.
• Work Arrangement: On-site.