Marketing Coordinator

About the Role

The Marketing Coordinator provides support for marketing and communication activities that promote hospital services, maintain a positive reputation, and support community engagement. Under the guidance of senior marketing staff, this role assists with day-to-day tasks.

Key Responsibilities

• Assists in the execution of marketing plans and day-to-day promotional activities as directed by senior marketing team members.
• Supports content creation efforts including basic copywriting, proofreading, and formatting for internal newsletters, flyers, digital displays, and social media.
• Helps monitor the hospital’s online presence and drafts responses to patient reviews and comments under supervision.
• Provides logistical support for hospital and community events, including scheduling, setup, and distribution of materials.
• Assists with video shoots and basic video editing for internal or promotional use, with support as needed.
• Collaborates with departments to gather information or distribute communication materials.
• May assist in collecting data and preparing simple reports on marketing activities or event outcomes.
• May occasionally act as a media contact or spokesperson for the facility, handling inquiries with professionalism and adherence to policies.
• Performs other duties as assigned.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations, or a related field required.
• 0-2 years of experience in a marketing, communications, or public relations role required.

Knowledge, Skills and Abilities

• Understanding of marketing principles, digital marketing, and public relations strategies, including social media and web management.
• Excellent verbal and written communication skills with the ability to convey information clearly and professionally across various platforms.
• Ability to analyze marketing metrics, including ROI and KPIs, to gauge the success of marketing initiatives and make data-driven adjustments.
• Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proficiency with website content management systems, social media platforms, and graphic design software (e.g., Adobe Creative Suite) is preferred.
• Strong collaborative skills to effectively engage with internal teams, external stakeholders, and community partners.
• High attention to detail with the ability to review content for accuracy, compliance, and brand alignment.