Social Media Content Creator

About the Role

This is a full-time, on-site Social Media Content Creator role based in Chennai. The role involves planning, creating, and publishing engaging content across social platforms to support brand, campaigns, and client projects.

Key Responsibilities

• Develop content calendars.
• Produce posts and short-form copy.
• Collaborate with design teams on visuals.
• Align content with overall digital marketing strategies.
• Monitor social channels.
• Respond to audience interactions.
• Analyze performance metrics.
• Suggest improvements to increase reach and engagement.
• Work closely with marketing, design, and analytics teams to ensure consistency of messaging and effective storytelling.

Requirements & Tech Stack

• Ability to develop and execute social media content strategies.
• Strong copywriting and editing skills for short-form content, captions, and social media storytelling.
• Experience creating platform-specific content (e.g., Instagram, Facebook, LinkedIn, X, YouTube, and emerging channels) with an understanding of best practices for each.
• Basic design skills and familiarity with tools such as Canva, Adobe Creative Cloud, or similar for creating or refining visuals.
• Comfort working with analytics tools to track engagement, reach, and conversions.
• Ability to adjust content based on insights.
• Knowledge of digital marketing fundamentals, including SEO basics, content marketing principles, and audience segmentation.
• Strong communication and collaboration skills.
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Previous experience in social media content creation for a brand, agency, or startup is highly beneficial.