Content Creator

About Varahe Analytics

Varahe Analytics is one of India’s premier integrated political consulting firms, specializing in building data-driven 360-degree election management. We help our clients with strategic advice and implementation, combining data-backed insights and in-depth ground intelligence into a holistic electoral campaign.

About the Team

As a part of the Narratives team at Varahe Analytics, you will have a chance to understand and analyse politics at the grassroots level in a state, perform original research and analysis in areas related to politics for a national party with a presence across India. The role demands maintenance of high levels of confidentiality, good social skills, an eye for detail and disciplined adherence to documentation protocols and deadlines.

Key Responsibilities

• Content Creation: Develop engaging and culturally relevant content for various social media platforms, ensuring alignment with the political narrative and campaign goals.
• Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.
• Content Editing: Ensure high-quality content by editing and refining content as needed.
• Strategic Messaging: Collaborate with the communication team to develop content that effectively communicates political messages, ideologies, and campaign initiatives.
• Audience Engagement: Foster active engagement with audiences, understanding their sentiments, and tailoring content to resonate with their perspectives.
• Multimedia Production: Utilize multimedia elements such as graphics, videos, and infographics to enhance the visual appeal and impact of content.
• Trend Analysis: Stay updated on political trends, news, and cultural nuances in India, incorporating these insights into the content strategy.
• Collaboration: Collaborate with graphic designers, video editors, and other team members to ensure the seamless integration of content across various channels.
• Analytics and Optimization: Monitor and analyze the performance of content, using data to optimize strategies and enhance audience reach and engagement.

Requirements & Tech Stack

• Language Proficiency: Proficiency in Tamil language is a must.
• Content Creation Skills: Proven experience in content creation, with a portfolio demonstrating the ability to craft engaging content.
• Social Media Savvy: In-depth understanding of various social media platforms and trends, especially within the context of the political landscape.
• Political Awareness: A keen interest in Indian politics, with an understanding of regional political dynamics, ideologies, and current affairs.
• Creativity: Creative mindset with the ability to generate fresh and innovative ideas for content.
• Independence: Capable of independently managing social media assets and content calendars.
• Adaptability: Ability to adapt quickly to changing political scenarios and adjust content strategies accordingly.

Qualifications

• A bachelor's degree in Mass Communication, Journalism, Political Science, or a related field is preferred.
• Candidates with specialization or coursework in Content Creation, Digital Marketing, or Political Communication would be advantageous.