Junior Media Buyer

Key Responsibilities

• Assist in planning, setting up, and managing Meta Ads campaigns across Facebook and Instagram for D2C e-commerce brands.
• Monitor campaign performance, including CPM, CTR, CPC, CPA, ROAS, and revenue.
• Conduct audience research, competitor analysis, and customer segmentation to identify potential customers.
• Create, test, and optimize ad creatives, copy, headlines, and campaign strategies to improve performance.
• Manage campaign budgets, bidding strategies, and audience targeting to maximize conversions and profitability.
• Analyze product performance and optimize campaigns to drive online sales and improve return on ad spend (ROAS).
• Work with different Meta campaign objectives, including Sales, Leads, Traffic, and Awareness, as required.
• Optimize retargeting campaigns, custom audiences, lookalike audiences, and prospecting campaigns.
• Support conversion tracking and performance reporting using Meta Pixel, Conversions API (CAPI), and GA4.
• Monitor campaign performance regularly and identify opportunities to scale winning campaigns while reducing inefficient ad spend.

Requirements & Tech Stack

• 6 months–5 years of experience in digital marketing or Meta Ads. Freshers with strong fundamentals may also apply.
• Basic to intermediate knowledge of Meta Ads Manager, campaign setup, audience targeting, bidding strategies, and campaign optimization.
• Understanding of D2C e-commerce metrics such as ROAS, CAC, AOV, CPA, CPM, CTR, and conversion rate.
• Experience with Facebook and Instagram advertising, including campaign testing, retargeting, and scaling strategies.
• Familiarity with Meta Pixel, Conversions API (CAPI), GA4, and Shopify is a plus.
• Ability to analyze campaign data and make performance-driven decisions.
• Strong analytical skills, attention to detail, and a willingness to learn.
• D2C e-commerce experience is a must.

What You'll Get

• Mentorship from experienced performance marketers.
• Hands-on experience managing live Meta Ads campaigns for D2C brands.
• Exposure to e-commerce growth strategies, creative testing, audience research, and campaign scaling.
• Opportunities to develop expertise in paid social advertising and performance marketing.
• Opportunities for career growth in performance marketing.