Brand Development Executive
Vesuvius Pharma Private Limited
Pune, Maharashtra, India2h agovia LinkedIn
About the Role
The Brand Development Executive is a full-time, on-site role based in Pune, responsible for building and strengthening Vesuvius Pharma Private Limited’s pharmaceutical brands.
Key Responsibilities
- Develop brand positioning and messaging.
- Coordinate marketing campaigns.
- Ensure consistent brand representation across promotional materials.
- Conduct market research.
- Monitor competitor activities.
- Analyze sales and performance data to identify opportunities for brand growth.
- Collaborate closely with sales teams, medical representatives, and marketing agencies to plan and execute brand initiatives aligned with business objectives.
- Support product launches.
- Prepare presentations and reports.
- Maintain compliance with industry standards and company guidelines.
Requirements & Tech Stack
- Proficiency in basic office and presentation software.
- Ability to work independently as well as in a team-oriented environment.
Qualifications
- Brand development and management skills, including experience in defining brand strategy, positioning, and messaging in the pharmaceutical or healthcare sector.
- Marketing and communication skills, such as campaign planning, promotional material coordination, and collaboration with sales and marketing teams.
- Analytical and research skills, including market analysis, competitor tracking, and interpretation of brand and sales performance data.
- Strong organizational and project management abilities to handle multiple brand initiatives, meet deadlines, and coordinate cross-functional stakeholders.
- Excellent written and verbal communication skills, with attention to detail and the ability to create clear, compliant, and persuasive content.
- Bachelor’s degree in Pharmacy, Science, Business, Marketing, or a related field.
- An MBA or specialization in pharmaceutical marketing is an advantage.
- Prior experience in pharmaceutical marketing, product management, or brand development is preferred, especially in segments such as general care or specialty therapies.