Hardware Associate Marketing Coordinator

About the Role

The Associate Marketing Coordinator – Ace Hardware supports the planning, coordination, and execution of local marketing initiatives for company-operated Ace Hardware locations. This position develops social media content, as well as develops local advertising campaigns that complement Ace Hardware’s national marketing programs, and helps ensure marketing expenses are accurately documented and applied to the appropriate stores, campaigns, and accounts. The role works closely with Marketing, Store Operations, Finance, Ace Hardware corporate partners, and external vendors to support consistent brand execution, strengthen local market awareness, and drive customer engagement and store traffic.

Key Responsibilities

• Social Media Support

• Responsible for creating, scheduling, and publishing social media content for company-operated Ace Hardware locations.

• Develop content that highlights products, promotions, seasonal needs, community involvement, store events, and local team members as needed.

• Acts as point of contact for local stores for troubleshooting for Soci scheduler.

• Maintain social media content calendars and ensure posts are published accurately and on schedule.

• Monitor social media comments, messages, and customer interactions, escalating questions or concerns when appropriate.

• Ensure social media content follows company standards and Ace Hardware brand guidelines.

• Assist with tracking engagement, reach, traffic, and other basic social media performance measures.

• Local Advertising and Campaign Coordination

• Responsible for developing local advertising campaigns that supplement Ace Hardware’s national marketing campaigns/calendar.

• Coordinate local marketing activities across channels such as social media, digital advertising, print, radio, direct mail, community sponsorships, and in-store materials.

• Support advertising initiatives related to seasonal promotions, grand openings, store events, community partnerships, and local sales opportunities.

• Coordinate campaign deadlines, creative materials, and store information with cross-functional teams.

• Proofread advertising materials for accuracy, including dates, pricing, locations, product information, and promotional details.

• Help distribute approved campaign materials and instructions to participating stores.

• Maintain organized files of advertisements, campaign plans, approvals, and completed marketing materials.

• National Campaign Support

• Review Ace Hardware corporate marketing calendars, promotional materials, and campaign resources.

• Assist stores with implementing national campaigns at the local level.

• Coordinate with store teams to ensure campaign materials are received, displayed, and used appropriately.

• Identify opportunities to extend national campaigns through locally relevant content and advertising.

• Help communicate campaign timelines, requirements, and updates to internal stakeholders.

• Marketing Expense Coordination

• Review marketing invoices, receipts, purchase documentation, and related expense records for completeness and accuracy.

• Ensure marketing expenses are assigned to the correct cost center and account.

• Maintain organized records of campaign spending, vendor charges, reimbursements, and supporting documentation.

• Work with Marketing, Finance, Accounts Payable, and store teams to resolve expense discrepancies.

• Assist with tracking actual campaign expenses against approved budgets.

• Prepare basic expense summaries and reports for management review.

Qualifications

• Bachelor’s Associate or bachelor’s degree in Marketing, Communications, Business, Advertising, Finance, or a related field preferred.
• Previous internship, part-time, volunteer, or professional experience in marketing, social media, retail, administration, or accounting support is preferred.
• Entry-level candidates with relevant coursework or project experience will be considered.
• Experience using social media platforms for a business, organization, or school group is preferred.
• Basic experience reviewing invoices, tracking expenses, or maintaining financial records is helpful.
• Retail, hardware, home improvement, or multi-location business experience is a plus.
• Proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Word.
• Experience with Canva, Adobe Creative Suite, social media scheduling tools, or digital advertising platforms is a plus.

Knowledge/Additional Skills/Aptitude

• Strong writing, editing, and storytelling skills.
• Understanding of social media platforms and content best practices.
• Basic knowledge of email marketing, social media, and digital campaign execution.
• Creative thinking with attention to detail.
• Analytical mindset with ability to interpret performance data.
• Strong organizational and time management skills.
• Collaborative team player with strong communication skills.