Digital Marketing Consultant

ParityFox

Role Description

This part-time Digital Marketing Consultant role is remote. The consultant will develop and refine digital marketing strategies that support ParityFox’s service offerings and brand positioning, including campaigns focused on cloud, security, and engineering practices.

Key Responsibilities

• Planning and executing digital campaigns.
• Optimizing marketing effectiveness using web analytics tools.
• Preparing performance reports and insights for leadership.
• Collaborating with sales and technical teams to align messaging, improve lead quality, and support revenue growth.
• Recommending data-driven improvements across channels such as search, social media, email, and content marketing.

Qualifications

• Strong Marketing and Digital Marketing skills, including campaign planning and execution across multiple online channels.
• Web Analytics capabilities to track, interpret, and report on digital performance metrics and user behaviour.
• Marketing Strategy skills to design data-driven plans that support brand awareness, lead generation, and customer engagement.
• Sales-related skills to collaborate with sales teams, understand pipelines, and align marketing efforts with revenue goals.
• Strong written and verbal communication skills, with the ability to present insights and recommendations clearly to technical and non-technical stakeholders.
• Proficiency with common digital marketing and analytics tools (e.g., Google Analytics, marketing automation platforms, CRM systems) is preferred.
• Relevant experience in B2B technology or consulting environments, particularly cloud or security services, is beneficial.