Digital Marketing Specialist

ScaleUp AI Marketing Institute

Key Responsibilities

• Plan and execute digital marketing campaigns across Meta Ads, Google Ads, and other platforms.
• Manage social media accounts and create engaging content.
• Implement SEO strategies to improve website rankings and organic traffic.
• Manage paid advertising campaigns, audience targeting, and budget optimization.
• Track campaign performance using Google Analytics and Search Console.
• Generate leads, analyze marketing data, and improve campaign results.
• Work on WordPress websites, landing pages, and marketing automation.

Requirements & Tech Stack

• Practical knowledge of SEO, social media marketing, and paid advertising.
• Understanding of Meta Ads and Google Ads.
• Familiarity with Google Analytics, Search Console, and WordPress is a plus.
• Good communication, analytical, and creative thinking skills.
• A willingness to learn, experiment, and stay updated with digital marketing trends.

Freshers with strong practical knowledge and a portfolio may be considered.