Category Content Management Intern
Brunswick Corporation
About the Role
- Position: Category Content Management Intern
- Location: Plant 10-Fond du Lac, WI
- Workplace Category: Hybrid
- Travel Required: No
- Direct Reports: No
- Pay Range: $18.00-$27.50
Position Overview
As the Category Content Management Intern, you will support the development of the Mercury Marine Product Knowledge Portal, a key digital platform for retail training. You will use a user-centric approach to convey product specifications, differentiation points, and consumer benefits by collaborating with a cross-functional group including category managers, marketing, sales, and product integration teams. You will build an understanding of products and craft messaging to help others appreciate and promote Mercury products.
Key Responsibilities
- Create informational and educational content that helps users understand Mercury propulsion systems, controls, rigging, propellers, and connected vessel products.
- Leveraging content management system software, support the Mercury Product Knowledge Portal website by creating and organizing web pages and publishing content.
- Contribute to content strategy for expanded & diversified audiences.
- Organize & Integrate boat performance testing, Boat House Bulletins.
- Utilize Google Analytics GA4 to create and report website metrics, evaluate content, and identify improvement opportunities.
Requirements & Tech Stack
- Content Management System Software
- Google Analytics GA4
Qualifications
- A learning mindset with a sense of curiosity combined with strong analytical skills.
- Excellent communication skills with an emphasis on strong writing & storytelling.
- Organized, detail oriented, and able to work independently while managing time efficiently.
- Passion for the water and/or interest in power sports products, propulsion systems and technology is beneficial.
- Pursuing a bachelor’s degree in business, marketing, journalism, or closely related field.
- Minimum second semester sophomore status with 48 completed credits.
- Availability to work full-time (40 or more hours per week) through a full term running May through August 2027.
Learning Opportunities
- Work alongside experienced professionals and apply academic knowledge to real-world tasks.
- Work on specific projects or tasks that contribute to the organization’s goals.
- Receive feedback and performance reviews throughout your assignment.