Business Development Executive

About the Role

We are looking for a proactive and result-oriented Marketing & Sales Executive to support domestic and international business development in the Industrial Automation and Engineering Services sectors. The candidate will be responsible for lead generation, client relationship management, sales coordination, proposal follow-ups, and identifying new business opportunities in India and overseas markets.

Key Responsibilities

• Business Development & Lead Generation
• Identify and develop new customers in Industrial Automation, PLC, DCS, SIS, SCADA, HMI, ESD, and Fire & Gas Systems (FGS).
• Generate leads through LinkedIn, email campaigns, industry directories, EPC databases, exhibitions, customer references, and online research.
• Identify potential EPC contractors, OEMs, system integrators, engineering companies, and end users.
• Build and maintain a qualified database of prospective customers.
• Client Communication & Relationship Management
• Contact prospective and existing customers through email, telephone, LinkedIn, and online meetings.
• Introduce DNYAN's engineering capabilities and automation services.
• Understand customer requirements and identify potential business opportunities.
• Maintain regular follow-ups and develop long-term customer relationships.
• Coordinate technical discussions between customers and the engineering team.
• Sales & Order Conversion
• Generate enquiries and Requests for Quotation (RFQs) and convert them into business opportunities.
• Understand customer requirements, scope of work, and commercial expectations.
• Coordinate with the engineering team for technical feasibility, scope definition, man-hour estimation, proposals, and quotations.
• Prepare and submit commercial proposals and follow up until closure.
• Support commercial negotiations within approved company guidelines.
• Track the complete sales cycle from lead generation to order receipt and project execution.
• International Business Development
• Identify business opportunities in the USA, Canada, Middle East, Europe, Southeast Asia, and Australia.
• Develop relationships with international system integrators and engineering companies.
• Identify opportunities for outsourcing automation engineering services to DNYAN.
• Promote services such as PLC programming, DCS engineering, SIS engineering, HMI/SCADA development, hardware engineering, documentation, FAT support, remote engineering, and AMC/technical support.
• Coordinate international meetings and follow-ups across different time zones.
• Marketing Activities
• Plan and execute targeted B2B marketing campaigns.
• Prepare customer-specific introductory emails, presentations, and service proposals.
• Promote company capabilities through LinkedIn and other professional platforms.
• Coordinate the preparation of company presentations, capability statements, service brochures, case studies, and technical articles.
• Monitor competitor activities and identify new industries and geographical markets.
• Coordination with Engineering & Operations
• Coordinate with Sales, Engineering, Project Management, and Accounts teams.
• Ensure customer requirements are clearly communicated to the engineering team.
• Follow up internally to ensure timely submission of proposals and quotations.
• Arrange customer meetings with technical personnel.
• Collect customer feedback and identify opportunities for upgrades, additional work, and AMC services.
• Commercial & Payment Follow-up
• Support the commercial team in following up on pending customer invoices.
• Maintain records of customer payment commitments and payment status.
• Coordinate with internal teams regarding commercial issues and delayed payments.
• Escalate payment delays to management when required.
• Reporting to Management
• Maintain daily and weekly reports covering new leads, customer contacts, meetings, enquiries, quotations, and follow-ups.
• Track quotation values, sales pipeline, opportunities won or lost, and expected order values.
• Maintain expected closure dates and customer payment status.
• Provide regular updates on business development and marketing activities.

Qualifications

• Education: Diploma or Bachelor's degree in Engineering, Business, Marketing, or a related field.
• Experience: 0–3 years of experience in B2B sales, marketing, lead generation, or business development.
• Preferred Experience: Experience in industrial automation, electrical, instrumentation, or engineering services will be preferred. Freshers with strong communication and business development skills may also be considered.

Requirements & Tech Stack

• Technical Knowledge (Advantageous):
• PLC and DCS
• SCADA/HMI
• SIS/ESD
• Industrial instrumentation
• Control systems
• Industrial automation and engineering services
• Required Skills:
• Excellent verbal and written communication skills.
• Professional email drafting and customer communication.
• Lead generation and LinkedIn prospecting.
• Strong follow-up, coordination, and negotiation skills.
• Working knowledge of MS Excel and CRM tools.
• Ability to understand technical requirements and coordinate proposals.
• Willingness to communicate with international customers and work across different time zones.