Market Research Analyst

About the Role

• Detail-oriented, entry-level Data Analyst role supporting a growing roster of 15+ Sales Development Representatives (SDRs).
• Focus on providing clean, enriched, and actionable B2B prospect data for the US and Canadian construction market.
• Offers direct, measurable impact on pipeline quality and revenue generation.

Key Responsibilities

Prospecting & Data Management

• Source and maintain a high-quality B2B prospecting database targeting general contractors, subcontractors, specialty trades, and material suppliers.
• Use ZoomInfo and Seamless.AI to research, enrich, and verify contact-level and company-level data.
• Perform regular data hygiene tasks including deduplication, validation, and formatting of prospect records.
• Organize and maintain structured spreadsheets and tracking files to support SDR outreach workflows.

Market Research & GTM Support

• Conduct market research to identify new target segments, whitespace opportunities, and construction trade verticals.
• Assist in mapping Ideal Customer Profile (ICP) criteria to sourced prospect lists.
• Support go-to-market strategy execution by preparing segmented and prioritized lead lists aligned to campaign goals.
• Monitor competitor activity and construction market trends to surface relevant intelligence for the sales team.

Reporting & Analysis

• Build and maintain Excel / Google Sheets-based dashboards and reports tracking pipeline coverage, data quality metrics, and SDR outreach performance.
• Identify patterns and trends in lost-deal data, outreach response rates, and ICP match rates.
• Present weekly data readouts to the Senior Data Analyst and sales leadership.

Requirements & Tech Stack

Must-Have Skills

• Proficiency in Microsoft Excel or Google Sheets including formulas, pivot tables, filters, and data formatting.
• Hands-on experience or strong working knowledge of ZoomInfo and/or Seamless.AI for prospecting and contact enrichment.
• Demonstrated ability to conduct structured market research and synthesize findings.
• Understanding of B2B sales motions, GTM strategy, and outbound pipeline fundamentals.
• Familiarity with automation tools and the practical application of AI in everyday tasks.

Nice to Have

• Exposure to LinkedIn Sales Navigator, Apollo.io, or RocketReach.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) for data entry and management.
• Basic Python or SQL knowledge for data manipulation and automation.
• Knowledge of the US/Canada construction industry NAICS codes, trade segments, procurement cycles.

Qualifications

• Bachelor's degree in Business, Marketing, Data Analytics, Information Systems, or a related field.