BE, Guardian

About the Role

• Job Title: Business Executive
• Company: USV PRIVATE LIMITED
• Department: Domestic Sales
• Location: Calicut (Non-Metro)
• Reporting to: Area Business Manager

Role Objective

Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers.

Key Responsibilities

• Sales Management
• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base (RCPA).
• Ensure product availability at the chemist level.
• Undertake corrective actions to bridge any gaps, ensuring timely escalation in field efforts and strategy execution.
• Analyze sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales planning leveraging digital tools with support from the Area Business Manager.
• Implement addition, deletion, and visit frequency updates of the Standard Visit List/Chemist Visit List to reach all designated doctors/retailers according to the assigned frequency.
• Update Monthly Tour Plan/Standard Tour Plan and prepare a day-wise coverage plan.
• Follow up with healthcare professionals to achieve desired outcomes for incremental business from both in-clinic and out-clinic activities.
• Execute structured sales plans for a diverse customer base including specialists and general physicians.
• Ensure conversion of non-core doctors.
• Participate in Joint Field Work sessions, review meetings, and cycle meetings.
• Submit timely reports and feedback while adhering to compliance requirements.
• Support line managers with relevant information in joint calls and review meetings.
• Create and regularly update the standard visit list of relevant HCPs, corporate hospitals, chemists, and stockists, along with the monthly tour plan and coverage plan.
• Supply Chain Management
• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains) to assess prescription flow and product availability.
• People and Culture
• Demonstrate Credo values and behaviors to build trust and credibility with customers & colleagues.
• Participate in Learning and Development programmes.

Stakeholder Interaction

• Internal Interaction
• With: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing.
• Nature: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy, and sensitization on IR matters.
• External Interaction
• With: Healthcare Professionals / Clearing and Forwarding Agents / Stockists / Chemists / Other Stakeholders (Paramedics, Purchase Officers/Head Nurse - Team Specific).
• Nature: Influence customers through detailed technical explanations of products.

Requirements & Tech Stack

• Proficiency in using CRM software and other relevant tools.
• Digital tools for sales analysis.

Qualifications

• Educational Qualification: Bachelor of Science (BSc) Graduate / B Pharma / D Pharma.
• Professional Experience:
• Minimum of six months of experience in Pharma sales for candidates with a science background.
• Minimum of two years of experience in Pharma sales for those with a non-science background.
• Skills & Competencies:
• Basic understanding of sales and marketing principles.
• Excellent relationship-building skills with healthcare professionals.
• Persistence and ability for frequent follow-ups.
• Customer Orientation.
• Achievement Orientation.
• Planning & Execution.
• Effective Communication.
• Exhibits Grit.
• Collaboration.
• Adaptability.
• Integrity and Process Compliance.