SEO Specialist

About the Role

Your Behavioral Health (YBH) is seeking an SEO Specialist / Coordinator to support the day-to-day execution of organic search initiatives across its behavioral health brands. This is a hands-on, entry-level role for someone who understands the fundamentals of SEO and wants to develop deeper expertise in technical SEO, content optimization, local search, website management, and digital analytics. The position is focused on execution, accuracy, organization, and follow-through.

Key Responsibilities

• SEO Execution
• Support implementation of on-page SEO recommendations.
• Optimize page titles, meta descriptions, headings, internal links, image alt text, URLs, and other on-page elements.
• Perform keyword research and assist with keyword mapping.
• Monitor organic rankings and search visibility.
• Identify basic SEO issues and escalate complex technical problems.
• Perform routine SEO quality assurance following website updates and page launches.
• Support implementation of redirects, canonical tags, indexing recommendations, schema markup, and other technical SEO updates.
• Website & Content Support
• Publish and update website content through the company's content management system.
• Optimize new and existing content using SEO best practices.
• Support development and optimization of service, condition, location, provider, blog, educational, and landing pages.
• Review pages for broken links, outdated information, formatting issues, missing metadata, and other SEO or usability problems.
• Assist with website audits and maintain organized issue lists through resolution.
• Perform post-launch QA to ensure pages display, link, track, and index appropriately.
• Local SEO
• Maintain accurate business information across local search platforms.
• Assist with optimization and ongoing maintenance of location profiles.
• Monitor business name, address, phone number, hours, categories, services, links, and other information for accuracy.
• Support new-location SEO launches and location-page updates.
• Identify duplicate, inaccurate, or outdated listings and coordinate corrections.
• Monitor local search visibility and flag meaningful changes.
• Directory Management
• Support the ongoing accuracy and optimization of business, facility, and provider listings across multiple sites.
• Update provider and location information.
• Add new providers and locations and remove outdated information.
• Monitor consistency across platforms and track outstanding corrections.
• Maintain an organized inventory of active listings.
• SEO Monitoring & Reporting
• Assist with recurring SEO reporting using tools such as Google Analytics 4, Google Search Console, Google Business Profile, Semrush, Ahrefs, Screaming Frog, or similar platforms.
• Monitor organic traffic, organic leads and conversions, keyword rankings, search impressions and clicks, local visibility, website health, and directory performance.
• Identify unusual changes in traffic, rankings, indexing, or website performance and escalate them.
• Maintain recurring SEO trackers, dashboards, and reports.
• Help connect SEO performance to qualified inquiries and admissions.
• Research & Competitive Monitoring
• Conduct keyword, competitor, and search-results research.
• Monitor how competitors appear across traditional and local search.
• Identify content opportunities based on search behavior.
• Research questions and topics prospective patients and families are searching for.
• Support monitoring of changes in Google search results and emerging AI-driven search experiences.
• Reputation Support
• Monitor reviews and ratings across major platforms.
• Flag new or potentially problematic reviews to the appropriate internal team.
• Assist with reputation-management reporting and monitor review volume, ratings, platform accuracy, and trends.
• Support approved review-generation initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Media, or a related field, or equivalent relevant experience.
• Basic understanding of SEO principles.
• Strong attention to detail and written communication skills.
• Comfort working with spreadsheets, data, recurring tasks, and deadlines.
• Strong problem-solving skills and willingness to learn.
• Ability to work independently while following established processes and priorities.

Preferred

• Experience with Google Analytics 4, Google Search Console, Google Business Profile, Semrush, Ahrefs, Screaming Frog, WordPress or another CMS, Microsoft Excel, Google Sheets, basic HTML, or local SEO tools.
• Healthcare or behavioral-health experience is helpful but not required.

Pay

$30-$35 per hour

Schedule

Monday through Friday on-site.