Digital Content Creator

About Humour Me

Humour Me is building India’s most effective organic attention company. We create content people choose to watch, share and talk about. We work with some of the country’s biggest brands to build attention at scale through storytelling, culture and platform-native content.

The Role

We are looking for an OTT Culture Creator to help audiences discover what to watch next. This is not an influencer role, presenter role, or a generic social media role. We are looking for someone who genuinely loves stories and understands how entertainment shapes culture. Your job will be to watch, discover, recommend and create content around the best movies, series, documentaries and streaming releases from around the world.

Key Responsibilities

• Watch and track major streaming releases across platforms
• Discover hidden gems before they become mainstream
• Create short-form video content around movies, TV shows and entertainment culture
• Script and present content for Instagram Reels and YouTube Shorts
• Build recurring recommendation formats and content franchises
• Spot trends, fandoms and cultural conversations early
• Work closely with strategists, editors and creative teams
• Help audiences discover stories worth their time

Requirements & Tech Stack

• Strong opinions on films, television and pop culture
• Ability to understand internet culture and meme culture
• Camera confidence
• Curiosity, articulation, and opinionated
• Genuine love for storytelling
• Ability to consistently recommend movies and shows to others
• Obsessive following of entertainment news
• Ability to know what's trending before others

Qualifications

We care about:

• Taste
• Storytelling ability
• Curiosity
• Camera confidence
• Consistency
• Work ethic
• Learning velocity
• Cultural awareness
• Ownership

We do not care about:

• Degrees
• Fancy resumes
• Traditional agency experience
• Previous job titles

Important Expectations

• Creators are expected to work primarily from our office and production environments.
• This is not a work-from-home role.
• A significant part of the job involves ideation sessions, content reviews, production planning, filming, and collaboration with editors, strategists, and other creators.

Category Exclusivity

• Category exclusivity may apply depending on the role and business requirements.
• Creators may be restricted from independently creating competing content within the same category while representing that category professionally.
• Personal brand building and creative interests must not conflict with audiences, categories, and businesses they are entrusted to represent.