EXECUTIVE N, WOOD FINISHES

Job Title: Executive N - Wood Finishes

Company: Asian Paints

Location: Delhi, DL, IN

Job Purpose

Frontline sales personnel responsible for growth and penetration of wood coatings (melamine to high-end PU) in a defined geography. This involves creating, nurturing, expanding, and managing a dealer network and stakeholders including contractors, applicators, furniture manufacturers, architects, and end consumers to achieve overall business objectives.

Key Responsibilities

• Assist the dealer network in driving sales value and volume for Wood Coatings.
• Generate demand for wood coatings through organizing activations, samplings, and trainings for contractors and applicators.
• Expand the network for wood coatings by integrating with retail, projects, and services teams through lead sharing.
• Drive growth by targeting and engaging with specific stakeholders dealing exclusively with wood coatings, such as furniture manufacturers.
• Conduct shop meets on new wood coatings to promote market growth.
• Drive sales by engaging with contractors and architects through product trainings and activations.
• Ensure effective implementation of promotional schemes and displays for contractors and dealers.
• Resolve dealer and consumer complaints related to wood coatings within benchmark timelines.
• Assist Marketing in conducting product trials and analyzing Asian Paints product strengths against market offerings.
• Devise strategies to communicate product strengths to consumers and influencers.

Key Performance Indicators

• Value and Volume target of Wood coatings.
• Percentage dealer network value growth.
• Percentage increase in APEHS and Project Sales site penetration.
• Percentage increase in users for high-end wood coatings.
• Product trainings to targeted stakeholders.

Requirements & Tech Stack

• Proficiency with MS-Office, MS-Excel is mandatory.
• Extensive travel required for visiting dealer counters and customer sites.
• Pan-India mobility required, as the role is transferable.

Qualifications

• Essential:
• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS).
• Minimum of 50% marks throughout education without any backlogs.
• Graduation must be through a full-time course.
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered.
• Age to be between 26 - 30 Years.
• Desired:
• Candidates with MBA/PGDM in Sales and Marketing.
• 1 – 2 years of experience in Sales function.
• Experience in the wood finishes industry will be preferred.