Digital Marketing Specialist

Key Responsibilities

• Create and manage engaging content (Post, Reel, Stories, Banner, Short video) for various digital platforms, such as LinkedIn, Facebook, and Instagram.
• Develop and execute digital marketing strategies to attract new clients and projects.
• Conduct market research and competitor analysis to identify keywords, hashtags, and SEO tags.
• Track and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing initiatives and provide regular reports to management.
• Engage with online communities and respond to comments and messages promptly.
• Build a strong content-led inbound leads funnel by creating relevant blogs and case studies through blog sites.
• Apply performance marketing strategies, and manage and optimize paid advertising campaigns on Search Engines (SEM) and social media platforms like LinkedIn, Facebook, Twitter, and Instagram.
• The creation of detailed On-Page and Off-Page optimization strategies & roadmaps and implementing and regularly monitoring & optimizing them.
• Client Outreach: Identify and engage potential clients through various channels, including social media, email campaigns, and networking events.

Requirements & Tech Stack

• Strong proficiency in SEO, SEM, and SMM, with a proven ability to enhance digital presence and engage target audiences effectively.
• Proficient in using LinkedIn for B2B lead generation and social media marketing.
• Solid knowledge of email marketing best practices, segmentation, and automation.
• Strong understanding of marketing automation platforms and tools, with experience in creating and implementing lead generation and nurturing campaigns.
• Familiarity with SEO, SEM, and SMM best practices and tools for optimizing website traffic and performance.
• Experience in managing and optimizing blogs and website content.

Qualifications

• Diploma/Bachelor/Certification in Digital Marketing.
• Exceptional written and spoken English, with the ability to craft compelling marketing messages and communicate complex ideas clearly.
• Ability to work in a fast-paced, deadline-driven environment with excellent project management and organizational skills.