Digital Marketing Strategist
RS Wealth Management Pvt. Ltd.
New Delhi, Delhi, India1h agovia LinkedIn
About the Role
The Digital Marketing Strategist is a full-time, on-site role based in New Delhi, responsible for developing and executing digital marketing strategies to promote RS Wealth Management’s services across online channels.
Key Responsibilities
- Develop and execute digital marketing strategies.
- Plan and manage digital marketing campaigns.
- Analyze performance data.
- Optimize marketing initiatives for lead generation and brand awareness.
- Collaborate with internal teams to align messaging with business goals.
- Create or supervise digital content.
- Coordinate with designers and content writers.
- Monitor market trends and competitor activity.
- Ensure all digital activities comply with regulatory and brand guidelines.
- Enhance website SEO through keyword research and on-page/off-page strategies.
- Update and maintain the company’s website, making changes as required.
- Create engaging content for Instagram, Facebook, LinkedIn, and other platforms.
- Run ads on Meta (Facebook & Instagram) and Google.
- Manage Google Ads PPC campaigns, optimizing performance.
- Execute digital campaigns to nurture leads, analyze performance, and boost engagement.
- Create quality content for blogs, social media, and marketing with design collaboration.
- Implement digital lead generation strategies in close coordination with sales for quality and conversions.
- Schedule and publish posts using social media tools.
- Coordinate with influencers or models when required.
- Plan and execute photo/video shoots for content creation.
- Conduct competitor analysis and suggest improvements.
- Attend team and client meetings and contribute creative ideas.
Requirements & Tech Stack
- WordPress
- Meta (Facebook & Instagram) Ads
- Google Ads PPC
- SEO
- Social Media Tools
Qualifications
- Bachelor's degree in Marketing or related field.
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Skills and experience in creative content writing.
- Excellent communication and interpersonal skills.
- Prior experience in Stock Broking will be an added advantage.