Social Media Manager, New York

About the Role

Soho House & Co is seeking a creative, culturally connected Social Media & Community Manager based in New York to join its Global Social team. This is a hands-on role for someone passionate about social media, thriving in fast-paced environments, and skilled in both content creation and strategy planning. You will support Soho House’s global social channels and lead a private Instagram account for members in New York.

Key Responsibilities

• Own the end-to-end management of the New York channel, including content creation, copywriting, community management, reporting, and content planning.
• Collaborate closely with teams across New York and internationally.
• Shape the voice of the hyper-local social channel to bring Houses, community, and culture to life through real-time, insider content.
• Grow engagement and create content that members genuinely want to follow.
• Build awareness of current Soho House NY offerings: events, programming, new menus, openings, collaborations, and member updates.
• Create demand through exclusive access, sneak peeks, and 'if you know, you know' moments.
• Drive footfall into Houses by encouraging members to engage more frequently with spaces, events, and experiences through a considered and creative content calendar.
• Strengthen member connection, pride, and retention by celebrating the NY community.
• Own the day-to-day management of the NY members-only Instagram account.
• Capture and create social-first content across Houses, events, screenings, launches, and cultural moments.
• Contribute creative ideas for global campaigns, content series, and always-on social storytelling.
• Produce engaging Reels, Stories, and feed content.
• Write copy that feels conversational, culturally relevant, and distinctly local across social channels.
• Build strong relationships with Membership, Events, and Operations teams to source content, identify social opportunities, and stay ahead of programming.
• Manage community engagement, including DMs and comments.

Requirements & Tech Stack

• Instagram
• Content Creation
• Community Building
• Mobile Content Capture & Editing
• Copywriting
• Online Community Management
• Social Performance Data Interpretation

Qualifications

• A proactive social media manager and content creator with excellent creative instincts.
• Strong understanding of Instagram, content creation, and community building.
• Confident capturing and editing content on mobile.
• Excellent copywriting skills with a natural, engaging tone of voice.
• Comfortable managing online communities and interpreting social performance data.
• Highly organised, self-motivated, and energetic.
• Able to balance strategy with execution.

Important to Know

• This is a full-time, in-person role based in New York.
• Evening or weekend event attendance will be required.
• The successful candidate will spend significant time within Soho Houses and at member events creating content.

Pay Range

• $100,000—$100,000 USD (for roles filled within New York)