Marketing Coordinator
Kona Realty Group
Sarasota, FL0–14 yrs1h agovia LinkedIn
Sarasota, FL | Full-time or Part-time
About the Role
Kona Realty Group is seeking a creative and driven Marketing Coordinator to own social media presence and video content, while supporting the day-to-day needs of buyers, sellers, and agents. This is a hands-on role with variety, involving filming home tours and assisting with listing preparation.
Key Responsibilities
- Content and Social Media:
- Plan, shoot, edit, and publish short-form videos (Reels, TikTok, YouTube Shorts) and long-form property tours.
- Manage and grow social media accounts on Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Build and maintain a content calendar.
- Engage with followers, respond to comments and DMs, and track performance.
- Capture photos and video at listings, open houses, and development sites.
- Marketing Strategy:
- Research and test new ways to generate leads and grow brand awareness.
- Create listing marketing materials, including flyers, email campaigns, property descriptions, and virtual tour content.
- Keep the website, Google Business profile, and online listings current.
- Track analytics and recommend improvements.
- Real Estate Support:
- Help prepare and coordinate new listings (photos, paperwork, MLS data entry, signage).
- Assist buyers and sellers with scheduling, communication, and transaction timelines.
- Coordinate with other brokers, agents, title companies, and vendors.
- Help with open houses, showings, and client events.
Requirements & Tech Stack
- Proven experience creating and editing video for social media.
- Strong understanding of Instagram, TikTok, and Facebook trends and algorithms.
- Proficiency with editing tools like CapCut, Adobe Premiere, Canva, or similar.
- Excellent written and verbal communication skills.
- Organized, self-motivated, and able to handle multiple tasks.
- Reliable transportation and comfort filming on location.
Preferred Qualifications
- Florida real estate license, or willingness to obtain one.
- Experience in real estate, hospitality, or sales.
- Drone or photography experience.
- Familiarity with CRMs and MLS systems.