Marketing Support Specialist

About the Role

Cox Automotive is seeking a Marketing Support Specialist to join the Manheim Field Marketing team. This role is responsible for executing tactical marketing efforts to drive results for auctions and clients.

Key Responsibilities

• Partners with Sr. Manager/Manager, Field Marketing to understand objectives and goals of assigned auction location(s).
• Executes tactical marketing efforts including email, phone outreach, social media, and sales enablement.
• Coordinates and delivers on the overall presence of assigned location ensuring physical and digital signage and other point of sale materials are properly placed and visible to clients, aligning with Manheim brand guidelines.
• Influences the sale day experience by engaging with clients in the auction lanes and facilitates in-lane promotions and activities.
• Contacts targeted clients via phone to discuss special sales, feedback, or respond to a specific business need.
• Builds relationships with auction leadership, field sales, and key dealer and commercial clients.
• Manages giveaway/promotional items and performs monthly audits on allotment.
• Effectively manages auction location(s) website, social media platforms, and sales enablement content.
• Provides weekly recaps on sale and client performance to field and auction leadership.
• Understands monthly budget expectations and ensures spend is expensed appropriately.
• Learns and effectively uses multiple marketing and reporting tools.
• Participates in weekly marketing team meetings.
• Travels to assigned locations as required.
• Assists with other auction-related duties as needed.

Requirements & Tech Stack

• Microsoft Office suite
• Website management
• Social media platforms
• Sales enablement content management
• Marketing and reporting tools
• Email marketing
• Phone outreach
• CRM platforms (e.g., Salesforce) - preferred

Qualifications

• High School Diploma/GED
• 3 years of experience in a related field
• Alternatively: Any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
• Alternatively: 5 years of experience in a related field.
• 0-1 year of marketing experience
• Excellent communication (written and verbal), interpersonal, and organizational skills.
• Ability to work in a high-performing, fast-paced environment.
• Ability to adapt to an ever-changing industry and react to change in a positive manner.
• Ability to work under time constraints and meet deadlines.
• Ability to sit or stand for long periods of time.
• Occasional exposure to outdoor weather conditions, noise, dust, and fumes in auction lanes.
• Full-time, onsite Monday through Friday.
• Requires physical ability and mental acuity to execute duties.
• 5% travel may be required to Manheim locations, regional meetings, and/or home office.

Preferred Qualifications

• Bachelor's degree in marketing, advertising, or business.
• Previous experience in the automotive industry.