Social Media Executive

About the Role

Vega Moon Technologies is seeking a dynamic and results-oriented Social Media Executive to oversee the company's social media accounts.

Key Responsibilities

• Develop and implement social media strategies to align with company goals and enhance brand awareness.
• Create engaging, high-quality content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Coordinate social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals.
• Manage a team of social media specialists, including copywriters and content creators, by providing guidance, training, and performance feedback.
• Conduct regular audits of our social media presence and digital advertising costs to ensure efficiency and effectiveness.
• Utilize social media analytics tools to monitor performance metrics, track campaign progress, analyze visitor data, and identify areas for improvement.
• Analyze social media campaigns with tracking systems to gather insights and recommend adjustments to optimize performance.
• Stay updated with the latest social media trends, tools, and best practices, and implement these into our strategy as appropriate.
• Collaborate with other departments to develop social media timelines aligned with new product releases, ad campaigns, or other brand messages.
• Monitor and analyze competitor activity within social media spaces to identify opportunities and trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role, with a strong focus on analytics and strategy.
• Experience using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
• Proficiency in creating visual content using tools like Canva or Adobe Creative Suite is essential.
• Strong leadership skills with the ability to motivate and inspire team members.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work under pressure in a fast-paced environment and manage multiple projects simultaneously.