Social Media Marketing Specialist

About the Role

• Role Type: Full-time, On-site
• Location: Kolkata
• Brandatory is a modern creative branding and digital marketing agency.

Key Responsibilities

• Manage and grow clients’ social media presence across multiple platforms.
• Plan and execute social media campaigns.
• Create and schedule engaging content.
• Monitor performance metrics.
• Optimize strategies based on insights.
• Collaborate with designers, copywriters, and account managers to ensure brand consistency and alignment with broader digital marketing initiatives.
• Community management and responding to audience interactions.
• Stay current with platform trends and best practices.
• Contribute ideas to enhance brand visibility and engagement.

Requirements & Tech Stack

• Strong skills in Social Media Marketing and Digital Marketing.
• Skills in Social Media Content Creation and Marketing.
• Excellent Communication skills, both written and verbal.
• Experience with social media analytics tools and reporting.
• Ability to manage multiple projects and meet deadlines.
• Ability to work effectively in a collaborative, on-site team environment.
• Knowledge of current social media trends, platform algorithms, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.