Outreach Intern

About Genni

Genni is a creative marketing agency focused on making people care, operating at the intersection of music, creators, culture, and social media. They help artists and brands turn attention into fandom, working with major artists and brands across platforms like TikTok, Instagram, and YouTube.

What You'll Do

As an Outreach Intern, you will receive hands-on training and supervised experience in the creator side of influencer marketing. You will work closely with outreach and campaign teams to learn about creator identification, evaluation, and management.

• Learn creator discovery: Develop research and evaluation skills by identifying TikTokers, Instagram creators, fan pages, niche accounts, and emerging talent. Learn how creator fit is evaluated for different campaigns.
• Learn creator outreach: Gain supervised experience communicating with creators, sharing campaign information, practicing professional follow-up, and learning how creator relationships are developed and maintained.
• Learn campaign organization: Gain experience using creator lists, trackers, spreadsheets, and campaign-management processes. Learn how outreach information is organized and maintained.
• Stay tapped in: Keep up with trending sounds, formats, memes, creators, and cultural moments.
• Bring ideas: Help brainstorm creative concepts and authentic social media approaches for brands/artists.
• Know your platforms: Understand what works on TikTok, Instagram Reels, YouTube Shorts, and emerging social platforms.
• Learn by doing: Participate in real campaigns under guidance, receiving instruction and feedback on creator discovery, outreach strategy, campaign coordination, and influencer marketing best practices.

Requirements

• Must be currently enrolled in an accredited college or university and eligible to receive academic credit for participation.
• This is an unpaid internship for a defined academic term.
• Commitment of approximately 15 hours per week, Monday–Friday, 9 AM–5 PM CST.
• Must be based in Nashville, TN.
• Hybrid position: ability to work both remotely and in person.
• Strong communication and organization skills.
• A genuine interest in creators, social media, music, and internet culture.

Qualifications

• Curiosity, being plugged-in, organized, and genuine interest in how social media works.
• Ability to distinguish between truly influential creators and those with just many followers.
• Ability to explain viral content and identify trending elements.
• An eye for authentic creators, trends, sounds, and content.
• Comfortable communicating professionally over email and Slack.
• Proficiency in keeping spreadsheets organized.
• Experience with Google Sheets or Excel.
• Comfortable navigating TikTok, Instagram, YouTube, and other short-form platforms.
• Interest in music, creators, pop culture, marketing, or social media.
• Ability to work independently and ask questions.
• Detail-oriented with the ability to track multiple moving pieces.
• Familiarity with social media editing tools (captions, text overlays, in-app editing).
• Experience with video editing software like CapCut, Adobe Premiere, or similar tools (a plus, but not required).

What You'll Get

• Real-world experience in influencer marketing.
• Exposure to active campaigns.
• Opportunity to learn creator strategy, outreach, and social media marketing behind the scenes.
• Ongoing guidance, training, and feedback from experienced team members.
• Opportunities to develop skills in creator research, professional outreach, campaign organization, and social media marketing.