Digital Marketing Specialist
The UrbanIndia
Noida, Uttar Pradesh, India1h agovia LinkedIn
About The Opportunity
A fast-growing digital-first consultancy in India, we help brands scale through data-driven marketing, creative storytelling, and ROI-focused campaign execution. We specialize in turning digital channels into high-conversion engines—combining SEO, performance ads, social, and analytics to drive measurable growth for B2B and B2C clients across sectors. You’ll work with dynamic teams and top-tier brands to shape the future of digital engagement.
Key Responsibilities
- Create and execute multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
- Optimize SEO strategies—including on-page, off-page, and technical optimization—based on keyword research and competitive analysis.
- Manage and analyze campaign performance using GA4, Google Ads, Meta Business Suite, and UTM tracking; report insights and recommend improvements.
- Collaborate with design and content teams to produce high-converting ad creatives and landing pages.
- Monitor industry trends and competitor strategies to recommend innovative tactics and platform optimizations.
- A/B test messaging, targeting, and placements to improve CTR, conversion rates, and cost-per-acquisition.
Requirements & Tech Stack
- Must-Have
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- SEO Tools (Ahrefs, SEMrush, or Ubersuggest)
- UTM Tracking
- Conversion Rate Optimization (CRO)
- Facebook Pixel
- LinkedIn Campaign Manager
- Preferred
- Google Tag Manager
- HubSpot or Mailchimp
- Basic HTML/CSS
Benefits & Culture Highlights
- Fast-paced, collaborative environment with direct client exposure and autonomy.
- Continuous learning opportunities with access to certifications and workshops.
- Performance-linked incentives and rapid career growth paths.