Marketing Specialist, CRM

About the Role

• Help create personalized customer experiences that build lasting relationships.
• Work with a collaborative team to plan, launch, and optimize marketing campaigns across multiple channels.
• Gain hands-on experience with customer data, marketing technology, and retention strategies.
• Exciting opportunity for someone curious, eager to learn, and interested in building a career in digital marketing and customer engagement.
• This position is in-office (Monday through Friday) in Plano, TX.

Key Responsibilities

• Plan, launch, and optimize marketing campaigns across multiple channels.

Requirements & Tech Stack

• CRM platforms (implied by title)
• Customer data
• Marketing technology
• Retention strategies
• Excel, Google Sheets, or similar tools for organizing and analyzing information (preferred)
• Email marketing, social media, digital marketing, or customer engagement concepts (familiarity preferred)
• Interest in emerging technologies, including AI and marketing automation (preferred)

Qualifications

• Bachelor’s degree in marketing, Business, Communications, Analytics, or a related field.
• 0-2 years of experience through internships, part-time jobs, campus involvement, projects, or professional experience.
• Strong interest in digital marketing, customer engagement, and learning how data helps create better customer experiences.
• Excellent communication and organizational skills.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.
• Comfortable working with data, solving problems, and learning new tools and technologies.
• Collaborative mindset and willingness to learn from teammates.
• Strong attention to detail and commitment to delivering quality work.
• Curiosity, initiative, and a desire to build a career in marketing technology and CRM.
• Internship, coursework, student organization, or project experience related to marketing, communications, business, analytics, or technology (preferred).
• Demonstrated leadership through school, work, volunteer activities, athletics, or student organizations (preferred).
• Applicants must be authorized to work for ANY employer in the U.S.