Performance Marketing Associate

About the Role

The Performance Marketing Associate is a contract, remote role responsible for supporting data-driven marketing and influencer campaign execution. This role involves assisting with planning and optimizing performance marketing initiatives across channels, monitoring campaign metrics, and preparing reports that highlight insights and recommendations. The associate will collaborate with internal teams to coordinate creator and brand campaigns, ensure deliverables are on schedule, and maintain accurate documentation of performance results.

Key Responsibilities

• Conduct market and audience research.
• Identify growth opportunities.
• Help refine targeting strategies.
• Support communication with creators and brand partners to align on goals and performance expectations.
• Assist with planning and optimizing performance marketing initiatives across channels.
• Monitor campaign metrics.
• Prepare reports that highlight insights and recommendations.
• Coordinate creator and brand campaigns with internal teams.
• Ensure deliverables are on schedule.
• Maintain accurate documentation of performance results.

Requirements & Tech Stack

• Communication skills: Clear written and verbal communication, ability to collaborate effectively with internal teams, creators, and brand stakeholders.
• Market Research skills: Competitor analysis, audience insights, data interpretation to inform campaign strategy and optimization.
• Sales and Marketing skills: Understanding of digital performance marketing, funnel dynamics, and basic conversion and ROI principles.
• Project Management skills: Organizing tasks, managing timelines, and coordinating multiple campaigns or stakeholders simultaneously.
• Familiarity with analytics tools (such as Google Analytics or platform insights) is beneficial.
• Comfort working in a fast-paced, remote environment.

Qualifications

• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred but not mandatory.
• Experience with influencer or creator marketing is beneficial.